TikTok launches #NewMusic, a global music discovery hub, with Jonas Brothers, Miguel and Niall Horan

14 May 2023 - Press release

Introducing #NewMusic on TikTok

 

Today we are announcing the launch of the #NewMusic Hub, a dedicated space for artists around the world to showcase their new songs, and where fans can discover their next favourite track. TikTok is the place where artists already choose to highlight their new music, where they can engage with fans and build excitement about new releases. The #NewMusic hub will showcase new music content from artists on TikTok in one place, making it even easier for fans to find new music, including early previews, music that's still in development, and newly-released tracks from both new and established artists.

TikTok is the home of music discovery, and #NewMusic has already amassed over 19 billion views on the platform. In recent years, the hashtag has been used to highlight new releases and 'fresh from the studio' previews from artists all around the world who choose to share their latest singles first on TikTok. 

To celebrate the launch of #NewMusic, we're excited to partner with Jonas Brothers, Miguel and Niall Horan, just some of the superstar artists on the platform who use TikTok to preview and release new music and connect with the TikTok community.

Jonas Brothers have been making waves on TikTok lately, building anticipation for their new album (The Album, out now via Republic Records), teasing the artists who inspired the new album, and trailing their forthcoming tour. Their earworm single 'Waffle House' has been dominating For You Pages across the world, and they have also created a custom Waffle House CapCut template so the brothers can appear in fan videos. Jonas Brothers have fully embraced TikTok, sharing behind-the-scenes glimpses of music videos and how they created their set list for the Royal Albert Hall, collaborating with comedian Billy Eichner to uncover the public's favourite brother, and featuring their favourite videos from the community. 

RnB superstar Miguel, popularly known for his hit singles 'Adorn' and 'All I Want Is You', has been buzzing on TikTok all year long with the revival of his 2011 hit 'Sure Thing'. The track re-surfaced in a sped-up version on TikTok earlier this year, causing a TikTok frenzy with over 4 million video creations. The success of 'Sure Thing (sped up)' ushered the song back onto the Billboard Hot 100 and to #10 in the UK charts over a decade since its release. Miguel has been incredibly tapped in with the TikTok community, sharing acoustic versions of his music, previewing 'Give It To Me' and telling the story behind 'Sure Thing.' To celebrate the New Music Hub, Miguel has created a TikTok trailing his new track 'Give It To Me'.

Niall Horan uses the platform to incredible effect, sharing #OpenVerse challenges with the community and stitches with his top bromance Lewis Capaldi, as well as day in the life videos and previews of new music including his track 'Heaven'. Niall soared to fame as part of One Direction, the chart-topping boy band that conquered the hearts of music lovers worldwide. In 2017, Niall kicked off his solo career with the debut album 'Flicker', followed by his second album 'Heartbreak Weather' in 2020. Fans now eagerly anticipate his upcoming studio album 'The Show', set for release later this year. We can't wait to see what #NewMusic Niall has in store for us - he's already posted a video of his new track 'Meltdown'.

 

TikTok is a home for music discovery
Whether you're looking for new music from a major artist like Lewis Capaldi's 'Wish You The Best', or emerging artists like d4vd's 'Petals to Thorns' or Astrid S's 'Darkest Hour', TikTok is the ultimate treasure trove for hot new tracks and new discoveries. The new #NewMusic hub will pull these new releases into one place to make them easier to find and enjoy for new music fans. 

Our global community loves using a range of genre hashtags to discover new music and connect with their favourite artists across different genres. TikTok launched an evergreen hashtag genre series to celebrate and spotlight this diverse music, including #ElectronicMusic (6.2bn views), #Rap (152.9bn views) and #AltMusic (746.2m views). These hashtags have been a springboard for many emerging artists rising up in the music industry, such as dv4d Beabodoobee, Venbee, piri & tommy and Stepz. 

Speaking on the launch of #NewMusic, Jonas Brothers said: "It has been so cool to see people around the world making content with our music. TikTok is allowing us to connect with our fans and reach new ones in an exciting way."

Speaking on the launch of #NewMusic, Niall Horan said:
"Thanks TikTok for having me as featured artist for the launch of #NewMusic! I've been using #NewMusic to preview songs from my upcoming album 'The Show' including my new single "Meltdown". I like using the Stitch & Duet feature to engage with fans and always have fun with the filters. It's been really cool to see all the talent on the app with fan art, covers and fan-written verses on the #OpenVerse challenges, all before the song is even out. Thanks to everyone who pre-saved "Meltdown", can't wait for you to hear the rest of the album!"

Paul Hourican, Global Head of Music Content & Partnerships, at TikTok added: "We are thrilled to launch the #NewMusic Hub, which celebrates and champions artists of all genres, from up-and-coming talent to international superstars. TikTok is already a destination for artists who want to preview their newest works, and for music fans looking to discover new music, and this new feature will give artists a new way to connect with our global community. It presents an exciting opportunity to inspire artist creativity, spark connections, and foster a diverse musical landscape that embraces the unique talents and passions of artists and fans worldwide."