Ticketmaster and Tickets for Good announce partnership to help live events provide tickets to non-profit workers

25 September 2024 - Press release

 

• The UK business includes over 350k registered users.

• Recipients include NHS workers, teachers, charity workers, volunteers and people affected by the Cost of Living crisis.

• Robbie Williams and Yungblud have helped to boost awareness of the company which is now used by every major promoter in the UK and many across the U.S. 

Ticketmaster and Tickets for Good have announced the launch of a new partnership that makes it easy for live event organisers to donate tickets to non-profit workers, healthcare providers and teachers. Through Ticketmaster's Distributed Commerce API, any artist, sports team or other event organiser using Ticketmaster can easily allocate a portion of their tickets to Tickets For Good at their discretion.

"By launching this partnership to both the United Kingdom and the United States, we create a seamless and secure way for event organisers to do more good for the community. Our technology makes it easy for events to make their tickets available for a great cause," says Dan Armstrong, EVP, Distributed Commerce at Ticketmaster.

In partnership with event organisers, Tickets For Good provides access to selected live events for individuals who serve their community, for less than five pounds in the UK, and less than five dollars in the U.S. developing audience and increasing social impact

"Combining our passion to drive social impact with Ticketmaster's technology and resources, we are poised to unlock new opportunities to share the joy of live experiences. Expanding our partnership with Ticketmaster represents a significant step forward in our commitment to helping those who contribute to our communities get to their favourite live events," adds Steve Rimmer, CEO and Founder, Tickets for Good.

In the U.S., Ticketmaster and Tickets for Good are currently collaborating with the following event organisers to offer tickets through the partnership: Atlanta Falcons, Atlanta United, Atlanta Vibe, Blue Man Group, and Charlotte FC. 

"We are proud to support the Tickets for Good programme and its members in Atlanta and the wider Georgia region. Providing ticket access to live events for people in our community is at the centre of our Core Values here at AMB Sports and Entertainment and Mercedes-Benz Stadium," comments SVP, Sales and Service, AMB Sports and Entertainment, Don Rovak.

In the UK, Tickets for Good collaborates with LIVE (Live music Industry Venues & Entertainment) and partnered with artist Yungblud on his inaugural BludFest in August 2024, improving access to live music for those on low income. 

Additionally, the company counts British superstar and philanthropist Robbie Williams among its advisors and investors. "Supporting the arts is a cause close to my heart," explains Williams. "The magic of live entertainment is something everyone should be able to benefit from; so, I'm thrilled to be working with Tickets for Good."

With formal recognition from music and tech industries growing, Tickets For Good accolades include:

• TheTicketingBusiness Impact Award 2022 winner - TfG NHS Platform.

• Music Ally SI:X 2023 - startups contest winners.

• Wallifornia 2023 Music and Innovation Summit pitch competition - Best of 12 startups.

• Prolific North - 'Tech Companies to Watch in 2023'.