THE ORCHARD LAUNCHES B.A.C.O.N., THE FIRST AUTO-CLAIMING TOOL FOR YOUTUBE

16 October 2013 - Press release

THE ORCHARD LAUNCHES B.A.C.O.N., THE FIRST AUTO-CLAIMING TOOL FOR YOUTUBE, TO SUPPORT ITS TOP-RANKED MULTI CHANNEL NETWORK 

THE ORCHARD MCN IS RANKED #7 IN THE USA AND THE WORLD

New York, NY - October 15, 2013 - The Orchard, a pioneering music, film and video distribution company and top-ranked multi-channel network, enhances its distribution platform with B.A.C.O.N. (Bulk Automated Claiming on The Orchard Network). B.A.C.O.N. is a proprietary crawling, claiming and tracking system that enables The Orchard’s YouTube-partnered clients to start monetizing videos within minutes of being uploaded to YouTube, increasing revenue potential by taking advantage of the groundswell of views that occur immediately after a video goes live and scaling a very manual claiming process.

B.A.C.O.N. was built in-house to support The Orchard MCN, which contains over 1,000 channels of premium videos from The Orchard’s existing music, film and TV clients and harnesses audio and video UGC uses. The Orchard MCN is the seventh largest MCN in the USA and in the world (ComScore, based on unique viewers), with almost 5 million subscribers and over 50 billion lifetime views across 180,000 premium videos and over 4 million fingerprints in YouTube from every single country in the world.

“With the broadest distribution reach in the entertainment industry, we monitor trends across all global markets to drive our strategy,” says Brad Navin, CEO of The Orchard. “As we’ve watched YouTube grow, particularly in developing digital markets where it’s the #1 source of digital revenue for some clients, we’ve dedicated significant resources to increase revenue for our clients, assert their rights and alleviate the pain points of their businesses.”

The Orchard is a YouTube certified organization with staff in 29 global markets and over 25 dedicated YouTube employees with expertise in Audience & Community Development, Programming, Search & Ad Optimization and Channel Design. Extending beyond YouTube, The Orchard MCN includes iTunes, Xbox, Amazon, Hulu, Netflix and other top video services, funding its clients’ entire digital business and providing a consolidated, holistic view of their global digital revenue and activity. With over 15 years in distribution, The Orchard simplifies the complexities of global distribution, global rights management, business analytics and payment from hundreds of sources.

“Thanks to all the administrative and technical support The Orchard gives us to monetize our video content and resolve tons of third party claims, we’re now able to spend more time being creative on YouTube,” according to Patrick Walch, Head Of Digital Sales, Online Marketing & New Media International, Nuclear Blast. “As we film and edit content, engage influential commenters of our videos and trigger promising collaborations with other channels, we regularly receive wise input and expertise that helps to grow our subscribers and streaming video revenue every day.”

In addition to channels for clients such as Nuclear Blast Records, Frenchkiss Records, Pure Noise and Moto X Cinema, The Orchard is launching several owned and operated channels across niche film and TV genres such as action sports, EchoBoom Sports, and horror, Shock Till You Drop.