Synchtank taps Audioshake to unlock catalog value through AI

12 August 2024 - Press release

 

Synchtank, the leading provider of asset, rights and royalty software for the music industry, and AudioShake, the entertainment industry’s leading sound separation solution, today announced an innovative new partnership that promises to unlock more catalog revenue.

AI is poised to transform the music industry. But as generative AI continues to dominate the narrative, the enormous potential for wider AI technologies to unlock new value from the industry’s untapped goldmine of legacy content often gets lost in the noise. 

The partnership enables Synchtank users to create the highest quality AudioShake stems seamlessly within their workflows, driving efficiency and opening up entirely new revenue opportunities across sync, remixing, immersive mixing, fan engagement, and more. By combining asset enhancement with comprehensive asset management and monetization at scale, it empowers Synchtank’s customers with a distinct competitive edge.

Stem separation also supercharges Synchtank’s end-to-end sync workflow management, facilitating asset creation in addition to pitching, tracking sync opportunities, and automating quotes, licenses, and invoices. With most sync teams unable to fulfill 30-50% of inbound requests because they don’t have instrumentals, AudioShake is a game-changing integration for generating lucrative sync income. 

Synchtank CEO Amy Hegarty said: “Our number one priority is to provide our customers with cutting-edge solutions that drive efficiency and revenue. We're delighted to partner with state-of-the-art platform AudioShake and align on their vision to accelerate value for rights holders using ethical AI.”

Co-founder and CEO of AudioShake Jessica Powell said: “Sync deals move fast, and in this industry it’s critical for artists and labels to act quickly. AI stems help prevent rightsholders from missing out on opportunities and revenue in sync, marketing, or fan engagement. Partnering with Synchtank allows us to bring high-quality sound separation directly into the workflow of rightsholders globally.”