SXSW London Reveals First Music Artists Ahead Of Music Festival Wristbands On Sale

07 April 2025 - Press release

Special Guests Include Mabel, Alice Glass, NAO, Sasha Keable and Miraa May

 

• Programming Details, Venue Information, and 3-Day Festival Passes Now Available
• Music Festival Wristbands on sale from 14 April

  

South by Southwest^® (SXSW^®) London today announces the music special guests, including Mabel, Alice Glass and NAO, alongside the first 100 showcase acts for the highly anticipated inaugural SXSW London Music Festival, taking place from 2-7 June in Shoreditch. Fans can explore a host of new music and underground scenes by purchasing a single music festival wristband, available from April 14th.

SXSW London has also revealed further programming details across the conference and screen festival and released 3-Day event passes. The full list of venues including Shoreditch Town Hall, Village Underground, XOYO and 93 Feet East has also been revealed.

SXSW London's Music Festival will dive into international underground music scenes, offering a glimpse into the future of music from London's unique perspective. Co-curated by world-class and cutting-edge pioneers, each venue will transport you into a different musical movement. A launchpad for emerging artists and a platform for discovery, audiences can expect multi-genre live showcases, industry meetups and networking opportunities across Shoreditch. The festival brings the world to Shoreditch in a unique multi-venue format including both renowned names and emerging talent.

Shoreditch Town Hall is set to host The House of R&B for the entire week, highlighting the best emerging voices in R&B from both the UK and internationally, featuring showcases by some of the most influential platforms in the genre. 

The series kicks off with Notion, presenting BRIT Award-winning artist Mabel. Following that Soul Surge will spotlight Sasha Keeble, whilst The Blues Project showcases GRAMMY-nominated NAO. Later in the week Everything R&B will feature singer, songwriter and producer Miraa May, known for her distinctive blend of R&B and soul along with Sienna Spiro presented by Cloud X. This week-long series offers an exciting opportunity to discover the next wave of R&B talent in one of London's iconic venues. 

Starting Thursday, the Caribbean Music House will take over Strongrooms, presenting a series of exciting showcases featuring artists from across the Caribbean diaspora. Highlights include a special showcase by Deadly, featuring Lila Iké in the live room, while guests in the courtyard will be treated to Seani B's Bruk Out session. On Friday, the reggae, dancehall and Afrobeats Festival: City Splash will take over Strongrooms, offering an unforgettable celebration of Caribbean and Afro-influenced sounds.

Shoreditch Town Hall will also play host to the Future of Classical Music Series with showcases including Classical: Next, Classical Unlocked and Black Lives in Music, who will present special guest Carleen Anderson.

Across the festival, a series of showcases will spotlight queer music, featuring platforms such as Gay Times, Queer Alt Music, Wraith, Sounds Queer, Trans Voices and Queer Ass Folk. As part of this celebration, special guest Queen Priyanka will perform at the Old Blue Last for the Hungama showcase.

Village Underground and XOYO will spotlight diasporic electronic music and community clubbing with showcases from Crack Magazine, featuring Alice Glass; Eastern Margins, presenting Mono; and Shubbak Festival, which will debut an immersive AV performance by Saliah.

Adem Holness, Head of Music for SXSW London said: "One of the things I love most about London is that you can step out of any tube station and find yourself in a distinct community. That's exactly how I want our festival to feel — each of our music venues will be a gateway into a different international new music scene. We're collaborating with the most exciting pioneers in underground music movements to present the future of music from their unique perspectives, and I'm beyond excited by the artists they've chosen to platform."

 

Single music festival wristbands are starting at £65, on sale from 14 April and 3-Day Passes are available to buy now for £595.