Stationhead Voice Notes let artists speak up to engage, promote, and give back to fans

11 October 2024 - Press release

 

Have you ever wondered what your favorite artists have to say? Stationhead, the world's largest streaming service and hub for fandom, now invites artists to speak up and reach their followers through the platform's all-new Voice Notes feature. With this new tool, artists can record voice memos and publish them in their Stationhead channels–a new point of connection between creators and their most loyal fans.

Voice Notes by artists will enable artists to reach tens of thousands of fan-run stations and in turn tens of millions of fans across the Stationhead network. These recorded notes will play intermittently throughout a stationhead listening experience, providing new engagement and meaning to traditional playlists. Voice Notes can also include custom banner assets that will drive fans to an artist's latest promotion - tour announcements, merchandise, new music, etc. 

"Stationhead was developed to be fully fan-centric, a place where they could gather together online to listen to music from their favorite artists and connect with each other. As fandoms exploded on the platform, artists organically followed–stopping in to thank fans and hang out with them in a live environment," says Stationhead Co-Founder and CEO Ryan Star. "Voice Notes is our fan-first platform's next step in building tools designed to help artists connect with their loyal fans and provide meaning to the online music experience."

For artists who constantly feel pressure to sell more merch or promote their latest release, Voice Notes offers a new, exciting avenue to do so–and one that feels more fun and personalized to the fans, not just another link-in-bio. Similar to a pinned tweet, Voice Notes sit at the top of an artist's page where they can easily be found and listened to by their fans on Stationhead.

Voice Notes aren't just limited to promotion though, also offering an opportunity for artists to give back to fans. Artists can give shoutouts, tease a snippet of an upcoming release, talk about their favorite song on their latest album, or even leave a funny message for their most loyal fans to find. The possibilities are endless.

South Korean boy band NCT 127 debuted the Voice Notes feature for their new album "Walk." Fans listening to the group's channel were pleasantly surprised when they heard an exclusive message from the band discussing their new album. This feature engaged fans in Stationhead in the lead up to the official release party hosted by the band on the platform. 

"Voice notes offer artists and labels a fresh way to authentically monetize the massive fandom that they've cultivated on Stationhead without being another 'link-in-bio'," says Stationhead Co-Founder and COO and Murray Levison. "For busy artists, sharing Voice Notes is an easy lift considering the great impact it will have on their fans."

In the same way Stationhead revolutionized buying MP3s and streaming parties, Voice Notes is set to completely change the way artists promote to their best fans. As part of the playbook, Voice Notes aims to turn passive followers into superfans and increase engagement among artists' biggest fans—ultimately monetizing the top 20% more efficiently.