Spotify Launches Interactive Experience “Day 1 Club” for RapUK Fans

26 October 2022 - Press release

Today, Spotify launched the "Day 1 Club", a brand new interactive experience for fans of its iconic Rap UK playlist. The experience invites fans to discover the featured artists they have been supporting from day one and lets them share their OG status on social media for the ultimate clout.

With over 1.2 million followers, Rap UK is the home of the very best of UK Rap & Drill – genres that have seen exponential growth since the playlist's launch in April 2017. For rap connoisseurs it's long been the place to listen to the hottest and biggest tracks from the world of UK Rap, with artists such as Stormzy, Aitch and 2022's Mercury Prize Winner Little Simz regularly featured. And now, with "Day 1 Club", fans can discover and prove which artists they've been supporting since day one!

The interactive experience will showcase listener status as one of four tiers: Active, Certified, Top Tier, or for the most hardcore fans – OG Levels. Fans can then share their results on social media to drive real bragging rights with their crew of friends and family. 

 

Here's how to find out if you're a Day 1:

All you need to do is head to spotify.com/Day1Club and hit play to discover which Rap UK artists you've been listening to since day one, and to receive your listener status. Have you been backing Dave since day one? Then head to spotify.com/Day1Club to receive your OG Levels status.

To celebrate the launch of "Day 1 Club", Spotify also revealed the most listened to artists of all time to have featured on Rap UK. The list includes legends and royalty of the UK rap game, as well as newer talent to have stormed the industry in recent years:

 

Top 10 Rap UK artists of all time (globally)

• Dave
• Stormzy
• AJ Tracey
• KSI
• Skepta
• Tion Wayne
• D-Block Europe
• Central Cee
• Stefflon Don
• Aitch