SoundCloud Embeds Audible Magic's Content ID Technology

05 January 2011

Leading audio platform SoundCloud<http://soundcloud.com/>has today announced a partnership with Audible Magic, the leading global provider of digital media identification and copyright tracking services, which will see the content identification technology used to help identify the ownership rights of artists, record labels, and other music copyright owners.

According to both companies, the pairing of the two innovative technologies is a natural fit. SoundCloud enables artists, labels, music professionals and other audio creators to upload, record, promote and share sound across the web. Audible Magic offers its patented fingerprint-based content identification technology, which detects copyrighted works and related ownership rights through the use of its Global Registry of more than 11 million master recordings. By utilising Audible Magic's technology, SoundCloud gives rights holders more control over how they make their content available and ensuring its more than two million sound creators can share work with the utmost security as well as ease.

"We chose Audible Magic because the company offers one of the most trusted solutions for music copyright identification on the market today," said Alexander Ljung, CEO and founder of SoundCloud. "We're committed to giving our users the best possible platform for their sounds on the web and that includes reassuring them that anything they create and share will remain
protected and in their control."

Audible Magic President and CEO Vance Ikezoye added: "We're pleased to help a company as innovative and exciting as SoundCloud, and hope we can also help its efforts to keep the music market vital and growing."