Relentless secures deal with global entertainment company PinkFong for Baby Shark

02 October 2018 - Press release

Sony Music’s Relentless label has secured a partnership with global entertainment powerhouse Pinkfong for the extraordinarily catchy viral sensation known as “Baby Shark”.

Originally created as an educational jingle for children, the song has been viewed over 1.7 billion times, making it one of the most viewed videos on YouTube ever.  The song has already sold over 95K copies in the UK and has been top 5 on the Spotify Viral Chart in all major music markets. ‘Baby Shark’ has also spent three consecutive weeks on the Official UK Top 40 Singles Chart.

If you’re not already familiar with the viral sensation (your kids will be!) you can view the video here - https://youtu.be/XqZsoesa55w

Says Relentless MD Shabs Jobanputra: “I’m thrilled to be in business with Pinkfong.  They are hugely talented creators with more than 4,000 children’s songs and stories in their vast library and ‘Baby Shark’ is just the beginning.  I’m very excited about what we will be able to achieve together.”

Says Bin Jeong, CEO at Pinkfong USA: “We’re very excited to be working with Sony Music’s Relentless Records.  Shabs and his team’s expertise in the global music market and their enthusiasm for our work make them the perfect home for our music.  They share our ambition and we look forward to working on hit records worldwide and establishing our entertainment brand as a global player.”

Relentless Records is one of the frontline pop labels at Sony Music Entertainment UK.  Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars.  The company boasts a vast catalogue that comprises some of the most important recordings in history.  Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.