Public Pressure announces partnership with Diesel to promote emerging artists with web3 culture & technology

20 September 2022 - Press release

Public Pressure, a Web3 media company with a carbon-neutral NFT music marketplace, is joining forces with fashion brand, Diesel, to celebrate the fabric and future of underground music.

Diesel, a brand synonymous with socially responsible youth culture, is establishing itself as a “patron of discovery” via Public Pressure. Diesel aims to pioneer the advancement of music and NFTs — expanding product, engagement, and experience categories using Web3 based content and asset types.

As a “discovery-focused” brand, the fashion company is embracing its reach as a “patron,” or what Public Pressure calls “mecenate” (a historical figure from Roman times that inspired the spirit and ethos of Renaissance patronage). As the first fashion “mecenate” brand, Diesel is dedicated to promoting under-represented musicians, artists, and their innovative genres. As a “mecenate” of discovery, Diesel seeks to enable and energise direct interactions between musicians, artists and fans.

Diesel’s NFT product and engagement strategies on Public Pressure will favour phygital products, permissions and experiences. NFTs that unlock exclusive music and video-based digital content online, alongside redeemable opportunities to participate in limited offers in physical merchandise, and invite-only ‘real life’ VIP events and ‘in-store’ launches off-line.

Giulia Maresca, CEO of Public Pressure said, “Music and fashion are all about freedom of expression. Diesel’s lifestyle credibility and ethos of passion, individuality and self-expression make this the perfect partnership.”

Francesca Versace, Chief Creative Officer of Public Pressure said, “Public Pressure is kickstarting a new Renaissance in the modern digital world. Our platform will take NFTs to the next level and bridge digital and physical worlds, creating a new economic engine.”

Public Pressure is committed to expanding the experiential value chain between music, fashion, culture, and technology. It is the first and only music marketplace in the Polkadot ecosystem; focused on delivering the largest addressable market for Web3 music with carbon-neutral phygital NFT activations supported by cross chain functionality.

This September, Public Pressure, in partnership with Moonsama – Polkadot's #1 NFT collection and largest community on the network – will bring to market an unprecedented NFT offering; an interoperable and composable NFT earphone accessory that introduces music as gamified utility within Moonsama and its Exosama metaverse environment.

The “PODS” came equipped with three unreleased tracks from acclaimed DJ duo, Merk & Kremont.

The platform's distinct ecosystem positioning, and innovative accomplishments within the broader NFT and blockchain landscape gives established brands such as Diesel, a cooperative and credible Web3 partner to innovate with — bringing forward NFT use-cases that are both useful and delightful.

Public Pressure and Diesel will announce full details of their “discovery” NFT campaign in the near future.