Primary Wave’s Mindful Soundscape Imprint emeraldwave by Green Hill Announces Partnership with Pioneering Sound Wellness Company Endel

Today, Primary Wave’s nurturing lifestyle brand emeraldwave by Green Hill and sound wellness company Endel are announcing a new partnership. Endel will reimagine releases from emeraldwave by Green Hill’s illustrious and wide-reaching artist catalog into soundscapes for sleep, focus, and relaxation to promote positive mental wellbeing. The alliance’s inaugural project features reworked music from five-time GRAMMY ® Nominee David Arkenstone’s album Celtic Chillout. Endel has transformed the music into meditative and sleep-supporting soundscapes.

 

emeraldwave by Green Hill and Endel are launching their union this May to salute Mental Health Awareness Month. Functional music is a growing mental health trend with 15 billion streams every month, and 80% of Generation Z saying they listen to music to regulate their mood. The benefits of functional music are supported by a growing body of research that shows sound can have a significant positive impact on mental health. 

 

Arkenstone shared his excitement about his music being reimagined to launch the project, saying, "I’m very pleased that my music continues its life’s journey with the Endel reimagining of Celtic Chillout!"

 

In 2021, emeraldwave by Green Hill was launched by cross-genre record label Green Hill. emeraldwave by Green Hill provides a peaceful space in a world full of noise with an immersive and highly-customized experiences available via its website, YouTube, and through all popular streaming platforms. These soundscapes span gentle nature sounds set to music, relaxing guitar and piano, ambient electronic, and more. Often accessed through carefully-curated playlists, the emeraldwave by Green Hill  experience allows listeners to perfect the at-home spa environment, set up a peaceful work or study session, provide a soundtrack to a rejuvenating workout, or simply relax the day’s cares away. emeraldwave by Green Hill has worked with many well-known artists in the ambient, chill, and new age space. Its catalog includes releases by such artists as Grammy-nominated instrumental music icons David Arkenstone and Jim Brickman; Thievery Corporation co-founder Eric Hilton; and chill-out icons Deep Wave, among others. 

 

“As AI is becoming more and more a part of the musical landscape, finding the right partnership for emeraldwave was crucial,” said Blake Davis, General Manager, Green Hill Productions. “Endel is a company that has invested countless hours into the genres and musical spaces that are important to the core of emeraldwave. They are scientific to their approach and have the ability to not only re envision a product but create the music with a purpose to the listener. We are very excited about this partnership and the future that comes with it.”

 

Endel harnesses the scientific power of sound to help people sleep better; improve their focus; and feel calmer through reworking a variety of music into functional soundscapes. Its proprietary AI technology and team of in-house sound designers take original audio stems from artist recordings and create science-backed soundscapes to enhance listeners’ wellness. Endel has previously partnered with Universal Music Group, Warner Music Group, Amazon Music, Sony Electronics, Mercedes-Benz, the Alan Watts Organization, and artists such as Roberta Flack, James Blake, Miguel, and Grimes, among many other artists.

 

“Our mission is to combine artistic vision with science and technology to create life-enhancing soundscapes that help people focus, relax, and sleep. That is why this partnership, with Primary Wave’s incredible catalog and Green Hill’s trademark New Age sound, was a natural fit for us.”, said Oleg Stavitsky, CEO, Endel.

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