Pop sensation Anne-Marie joins forces with Volvic to find the UK’s next star in time for festival season

04 June 2024 - Press release

Anne-Marie is on the hunt for emerging artists to perform on The Birdcage Stage presented by Volvic at American Express presents BST Hyde Park Festival this summer 

The nationwide competition opens today to find the final artist to complete the Volvic Emerging Artists line-up at the festival 

 

London’s celebrated festival, American Express presents BST Hyde Park, returns this summer with another fantastic series of world-class headliners featuring SZA, Kings of Leon, Morgan Wallen, Andrea Bocelli, Robbie Williams, Shania Twain, Stevie Nicks, Kylie and Stray Kids. Each show will feature a full day of music across three stages; The Great Oak Stage, The Rainbow Stage presented by British Airways and The Birdcage Stage, presented by Volvic.  

This year, Volvic is partnering with multi-platinum selling artist Anne-Marie to launch a nationwide competition to find and celebrate undiscovered music talent in the UK. Volvic is proud to uncover unexpected delights, and for the first time, are making the unseen, seen in the music world.    

As an official partner of BST Hyde Park this year, Volvic is on the hunt for one final artist to join the line-up of Volvic Emerging Artists set to perform across the nine days of the festival. Known for supporting rising talent in the UK throughout her career, Anne-Marie is the perfect partner to lead Volvic’s search to complete the line-up of emerging artists on The Birdcage Stage, presented by Volvic.  

Courtesy of Volvic and BST, winners will secure a coveted festival spot and unlock a once in a lifetime artist package designed to kickstart the rising stars journey to fame. The package includes a recording studio session, a cash incentive and an unforgettable festival experience with the full artist treatment. 

Hopeful applicants can submit their video entry tomorrow at https://www.volvic.co.uk/bst-emergingartists showcasing their talent to be in with a chance of winning. With the competition now live, applicants may enter until 14^th June at 23:59 BST. The full line-up of Volvic’s nine Emerging Artists will be announced on 24^th June 2024. 

Gemma Morgan, Category Director Beverages at Danone, said: “We’re ready to take this summer beyond your expectations, and Anne-Marie is by our side to make that happen! The global superstar is known for supporting artists in the industry, and she's on hand to help us find the best new talent out there at one of the UK’s most exciting festivals – BST Hyde Park. 

Musicians, get your entry in for an incredible opportunity to be part of this world-renowned event. Music fans, come and join us at The Birdcage presented by Volvic to see the stars of tomorrow, today. We can't wait to sip some Touch of Fruit Sparkling with you soon!” 

With the announcement of the competition, Anne-Marie said, “Making it as an artist is hard, so I understand the impact this support can have on you when you’re starting out. I love hearing new voices and talent so I couldn’t be more excited to begin the search with Volvic supporting the next generation of a music community that has made me so happy and given me so much. We’re looking for passion, promise and an unforgettable performance, so if you think you’ve got what it takes, submit your entry now!” 

This year, Volvic is an official partner of BST Hyde Park, giving festival goers a taste of summer with Touch of Fruit Sparkling available throughout the festival in three delicious new flavours including Strawberry, Mango Passion, and Lemon & Lime, including in the Volvic VIP Hydeaway.