Pipes, content creation company founded by Mom+Pop Musics, Michael Goldstone and Thaddeus Rudd

27 January 2025 - Press release

In partnership with Mom+Pop Music, co-owner Thaddeus Rudd and founder/co-owner Michael Goldstone today announce the launch of the creative and digital agency Pipes Music. Pipes’ is working with artists on Mom+Pop and other independent artists, both signed and unsigned. The Pipes creative team provides content creation, social media campaign strategy, and experiences and runs select artist properties, including fan accounts for artists.

Michael Goldstone says, “Pipes is constructed differently than most agencies in the music space. By bringing in all of the creative elements together, Pipes will streamline a sometimes daunting and arduous process for the artists. Our vision is that artists will value the expertise and support, helping them lean in artistically in order to maintain their unique aesthetic and musical point of view across platforms.”

Thaddeus Rudd adds, “As an independent label, we need to constantly have the flexibility to support artistry where it lives now. It's no longer a world of "when's the single and tour coming. Supporting artistry is our purpose, so we are always looking at ways to be current, vibrant, and dynamic on our artist's behalf.” 

Sullivan Brock leads Pipes’ Creative department. “Sulli” has led content and viral campaigns for several labels, working with independent and major-signed artists before joining. “We are excited to work closely with artists and managers from their “day 1”, aiding in maximizing their digital marketing budgets with content shoots, editing, shooting live shows, and behind-the-scenes footage that captures the essence of the artists we are working with, explains Brock. “Each artist is unique and their vision should be what represents them across platforms.

Emily Ferrell oversees UGC campaigns and leads Pipes’ Digital Marketing wing. Ferrell joined Pipes’ from Creed Agency, where she led user-generated campaigns. Ella Parent and Shae Hicks are also part of the Pipes team and will work with Ferrell on UGC campaigns. 

Pipes has been the successful creative force behind content creation, launching UGC campaigns for Maya Hawke, Magdalena Bay, The Kilans and Tiny Habits, among others. 

As of this announcement, Pipes is working with Chaparelle, the new Mom+Pop signing, which Open Management’s Jack Gallagher manages.

Pipes delivers a targeted and purposeful approach to layering UGC creations into viral moments. 

 

www.momandpopmusic.com