[PIAS] and Universal Music Group announce strategic alliance

09 June 2021 - Press release

[PIAS] one of the world’s leading independent music companies and Universal Music Group (UMG), the world leader in music-based entertainment, have announced a strategic global alliance.

Under this new initiative, UMG will have access to [PIAS]’ international distribution network and unrivalled expertise in providing services to the independent music community through its recently rebranded, long-standing services division [Integral]. In return [PIAS] will be able to tap into resources and funding provided by UMG to further grow its global offering and strengthen its position as the leading independent services provider.  

[PIAS] remains fully independent and its founders Kenny Gates and Michel Lambot will retain full control of the company. The new partnership with UMG will not affect the arrangements [PIAS] has in place with any of its existing partners. 

[PIAS] have enjoyed a number of successes this year with artists signed to its fast-growing Label Group, those from its Label Partnerships and across its [Integral] distributed repertoire. The company currently has offices in all major territories around the world and over 250 employees.

Kenny Gates co-founder and CEO of [PIAS] said, “Almost 40 years since Michel Lambot and I launched [PIAS] we are as eager and driven as we ever were and remain wholly committed to providing independent labels and artists with a platform to reach a global audience. This new, somewhat unconventional, strategic agreement with UMG will help both companies maximize the many opportunities we know are available, while not compromising our independence whatsoever.”

Michel Lambot co-founder of [PIAS] said, “I’m so pleased that we’ve been able to find an agreement with UMG based on trust and mutual appreciation. As a major and an independent, we are both leading music companies that exist to empower artists and labels. This partnership of two companies with music at the heart of their business allows us to grow in an increasingly global and competitive marketplace and to provide a world-class service to independent Artists and Labels with integrity and care”.

Sir Lucian Grainge, Chairman & CEO, Universal Music Group said, “At UMG, we understand that a vibrant independent sector is essential to a thriving music ecosystem.  After all, we are a company built by—and for—entrepreneurs and today serve as an accelerator for so many independent creative voices, which is why we are delighted to provide [PIAS] the support and resources to bolster their company as a fiercely independent force in music.  I have known Kenny and Michel for more than 30 years and have deep respect for their passion for music as well their openness and authenticity.  As pioneers of the label services model, they have created enormous opportunities for independent artists and labels and established [PIAS] as a beacon of excellence in the independent community.”