On Sale Live' 25

25 February 2025 - Press release

15th May 2025
Fuelling success behind every ticket sold

Networking, Training and Development for Marketing and Communication Professionals across the Live Events and Ticketed Experience Economy

The Crypt, London, WC2/Register from Tuesday 25th Feb

On Sale Live'25 is a brand-new annual event launching on 15th May, 2025, offering marketing and communication professionals from across the live events and ticketed experience economy connections, collaborations, and ways to contribute and learn together. From Theatre to Attractions, Location-Based Entertainment to Festivals, from Immersive Experiences to Exhibitions and Museums to Consumer Events, On Sale Live'25 will for the first time, give access to valuable shared learned experience from key players at the top of the industry involved in marketing and communications.

2025 theme: Sector growth and greater income – The potential to realise and the need to generate more revenue.

The requirement to increase sales through creative, marketing and communication strategies guaranteeing awareness and conversion has coincided with more choice for consumers than ever before - how can the industry as a whole come together to find solutions?

With a main stage, a personal development zone, a dedicated stage for case studies and uniquely, a one-to-one coaching session for a limited number of attendees, On Sale Live'25 will bring in key speakers from retail, restaurants and FMCG as the industry seeks to learn from others.

Sessions already confirmed include:

"Reviewing the here and now", "The art of influence", "What else can I charge for?", "Emerging experience trends", "Brand partnerships: what are brands looking for?" and "Cancel culture".Confirmed speakers already include :

Rob Nathan, Managing Director, Media 10
Hannah Ferguson, Head of Marketing, Merlin Entertainments
Eleanor Lloyd, OBE, Theatre Producer and Vice Present SOLT (Society of London Theatre)
Joe Arditti, Head of Marketing, Avalon
Adam Cunningham, Chief Strategy Officer, Allied Global Marketing
Susan Debottis, Vice President Adventure and Entertainment, Easol
Ben Martin, Head of Marketing, Marshall Arts
George Wood, Managing Director, Luna Entertainment Group (Sony Masterworks Live)
Richard Major, Group Director of Sales and Marketing, The Everywhere Group
Meritaten Mance, Founder & CEO, Mance Communications

Representatives and sectors from across the industry at On Sale Live'25 will include : Heads of marketing, External communications, Marketing managers, Sales and Box Office, Ticketing, Copywriting, Graphic design, Art direction, Chief marketing officers, Client Service leads, Marketing directors, PR, Client service directors, Marketing executives, Customer service, Advertising-planning, Advertising, Content creation, Social media - content planning, Commercial Directors, Brand Managers, Event Coordinators, Experiential Directors, Community Engagement Managers, Digital Marketing Specialists, Email / CRM Marketing Managers, Publicists, Media Relations Specialists, Brand Strategists, Campaign Managers, SEO Specialists, Analytics Managers and Brand Activation Managers

On Sale Live'25 exists to bring this creative, knowledgeable and progressive group of professionals together to network, share ideas and ultimately move the industry forward with shared experience, expertise and deep knowledge of the sector.

Sponsorship enquiries are open to

Marketing software
Planning tools and Apps
Project software and Apps Design software
Health and wellbeing Apps and memberships
Training and coaching businesses
Business service providers
Ticketing providers

On Sale Group (the business behind On Sale Live'25) is created and curated by Dawn Farrow, an award-winning and highly respected marketing figure across the experience economy who has led successful campaigns for Luna Entertainment Group's "The FRIENDS™ Experience" across the UK and Europe, Warner Bros "Batman Unmasked", The BBC's "Walking With Dinosaurs", The Arena Spectacular and Cbeebies "Rainbow Adventure". A well-known and prominent speaker, Dawn has delivered keynote presentations in London and New York and chaired panels at industry events.

Dawn's vision to build a confident, smart and empowered community in order to make brands famous and commercially successful means On Sale Live'25 comes with built-in insight and pioneering experience.

Dawn says: "Every marketing and communications professional I know is passionate about their work; they want to sell more tickets and build more successful brands. But, with the leisure pound under more pressure than ever before, where does this community meet to share learnings, discuss challenges, discover new technologies and support one another? Currently there is no shared space dedicated our needs. Technology has revolutionised ticket purchasing, no such innovation has occurred within the human side of the industry."

Dawn continues "Many businesses look to support their employees but operate only within their sector of live events and experiences which limits the opportunity for growth and learning. Similarly there is a huge freelance community. On Sale Live'25 will bring all these skilled practitioners together whether they are in-house, freelance or agency-side and create one community all connected by their need to meet commercial sales targets "

Date Thursday 15th May

Address The Crypt, Trafalgar Square, WC2N 4JJ

9:00am - 7:00pm

Website www.OnSale.Live

Instagram @Dawn.OnSaleGroup

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