O2 celebrates exclusive Priority pre-sale with pop sensation Dua Lipa at Wembley Stadium

02 July 2024 - Press release

 

• O2 and Virgin Media broadband customers can get early access to tickets for Dua Lipa at Wembley Stadium on Friday 20 June 2025 via Priority - 48 hours before general release.
• To celebrate, O2 and Dua Lipa have released a new ‘Walk Ad’ – the first of its kind in six years – which sees Dua join a previous lineup of artists including Beyoncé, Ed Sheeran, Shawn Mendes and Lady Gaga to create her own iconic O2 campaign.
• The 60 second film follows Dua Lipa and adoring fans transition from a quintessential British beach, through to the stage for her 2025 tour.
• The Priority Tickets pre-sale comes off the back of a record-breaking year for the platform, with 1.4 million tickets sold in 2023, and follows a series of successful Priority Gigs held exclusively for O2 and Virgin Media customers.
• Priority members can purchase tickets for Dua Lipa at Wembley Stadium from 10am on 10^th July 2024.

Marking a major moment for music fans across the country, O2 continues to bring unbeatable access and experiences to its customers by today announcing exclusive Priority access to tickets for Dua Lipa at Wembley Stadium on 20 June 2025.

To celebrate the pre-sale, O2 has brought back its renowned ‘Walk Ad’ featuring pop icon, Dua Lipa, for the first time in six years. The 60 second film, which debuts on 1 July at 9:15pm on ITV 2 during Love Island, sees the Houdini hitmaker relaxing at the seaside after headlining Glastonbury Festival and follows her and adoring fans all the way from a classic British beach to the stage for her 2025 tour. 

With her very own O2 ‘Walk Ad’, Dua Lipa joins the likes of Beyoncé, Ed Sheeran, Lady Gaga, Coldplay, Foo Fighters and the Gorillaz who have all previously released their own campaigns following the introduction of O2’s iconic ‘WalkAd’ series in 2009. 

The hotly anticipated tour will see the pop sensation perform fan favourites from her new album, Radical Optimism, with tickets for Wembley Stadium available exclusively to Priority members at 10am on 10^th July 2024 - 48 hours before general release.

Leaning into O2’s musical heritage and USP of offering unbeatable early access, the exclusive Priority pre-sale follows a record year for Priority Tickets, which saw 1.4 million tickets sold throughout 2023 – a 15% rise from 2022. Dua Lipa is expected to be O2’s most in-demand pre-sale for years.

Singer songwriter, Dua Lipa, said: “There couldn’t be a better time to share this with you all! I am still flying high from the magic of headlining the Pyramid Stage at Glastonbury this weekend, and I am absolutely thrilled to announce I’ll be playing Wembley Stadium this time next year.”

Gareth Griffiths, Director, Partnerships and Sponsorship at Virgin Media O2, said: “This collaboration between Dua Lipa and O2 perfectly captures the essence of Priority and is great news for her fans and our customers who want to get their hands on Wembley tickets 48-hours before general release.

“Giving our customers early access to the very best and most exciting gigs is what makes Priority from O2 so special. What better way to celebrate than by bringing back our iconic ‘Walk Ad’ with the biggest British pop star on the planet!”

Through Priority, O2 offers members a range of exclusive benefits and rewards, including early access to the most sought-after events in entertainment. In 2023 alone, O2 gave customers access to over 6000 shows and 2000 artists at more than 300 venues across the UK, as well as hosting intimate crowds of O2 and Virgin Media customers at exclusive Priority gigs including Kylie, Anne-Marie and Sam Fender.

In addition to early ticket access to thousands of popular venues across the UK, Priority members can also benefit from queue jump, cloakroom services, phone charging, VIP hospitality and discounts on merchandise at The O2 and the 20 nationwide O2 Academy venues.

To access Priority pre-sale tickets to Dua Lipa at Wembley Stadium on 20 June 2025, Priority members simply need to head to the Priority app or via the Priority website from 10am on 10^th July.