Nicki Minaj enters Roblox for the first time

11 December 2023 - Press release

Global Icon and The Queen of Hip-Hop, Nicki Minaj, enters Roblox for the first time with the launch of 'Nicki Minaj's Gag City' - to celebrate new album 'Pink Friday 2'

• 'Gag City' is an immersive 3D shopping experience

• Exclusive emotes and Nicki-themed digital items will be available to buy

• The immersive shop will highlight Nicki's most memorable career moments 

 

Global Icon and the Queen of Hip-Hop, Nicki Minaj, has entered Roblox for the first time with the launch of her virtual shop in Nicki Minaj's Gag City. Created by Karta, an award-winning metaverse studio in collaboration with Republic Records, this brand new shopping experience coincides with the launch of Nicki's new album, 'Pink Friday 2'- listen HERE. Fans will have the chance to purchase digital items that celebrate Nicki Minaj. 

With an immersive pink 3D shopping experience in Gag City, users will have the option to buy emotes - expressive character animations for Roblox avatars - and Nicki-themed digital items. All of the items relate to Nicki's new album and some of her incredible career highlights to date, such as her hit songs 'Superbass', 'Anaconda', 'Starships'. For every user that visits the shop on the first day of launch (December 8th), they will receive a virtual 'BARBZ' birthday badge which will offer access to additional limited-edition items. There will also be a special free shoulder pet that the first 100,000 people can earn, celebrating Nicki's birthday and album release.

Nicki Minaj said: "I'm so excited to unveil this Gag City project, to give fans a new way of connecting with me and my music. This is the perfect way to celebrate the launch of Pink Friday 2 as my BARBZ will be able to dress up just like me. Can't wait to see thousands of Roblox Nickis running around Gag City!"   

Furthermore, for an enhanced experience, virtual photo opportunities are built in where visitors can take selfies or use the virtual photo booth and will then be able to share them on social media. As well as this, the virtual shop will have various Nick Minaj themed UGC (user-generated content) items for fans to try on or purchase, with fashion pieces such as a white jacket, a corset top, baggy trousers, an ombre hairstyle, a hairstyle headpiece and short pink hair. 

Tony Barnes, Co-Founder of Karta, said: "We are thrilled to be working with the superstar and cultural icon Nicki Minaj on the launch of her official virtual fashion collection and shop on Roblox. As one of the most popular artists on the platform it will be awesome to see Nicki's fans, the BARBZ, interact with and enjoy this unique, immersive commerce experience."

With the launch of Nicki Minaj's Roblox shop, Karta is proving that it is at the forefront of immersive shopping experiences. The shop will enable fans to interact with items relating to their favourite artist, Nicki, and key moments throughout her historic career. 

 

For more information, go to https://www.karta.game/