Music NFT Specialists Serenade Announce High Profile Industry Investors

08 March 2022 - Press release

Iain Watt Appointed Chairman of Advisory Board

 

Music tech company Serenade, which launched its acclaimed artist/fan-centric NFT platform in 2021 has announced a number of high profile new investors from the music and associated creative industries.

Among the new round of music industry investors are Damian Christian of Atlantic Records, Reynold D'Silva of Silva Screen Records, Danny Rogers of Lunatic Entertainment, Bernard Fanning of Powderfinger, Paul Piticco and Jessica Ducrou of Splendour in the Grass/Secret Sounds, Jaddan Comerford of Unified Music, Nathan McLay of Future Classic, Dan Rosen of Warner Music Group, David Hancock of Afterpay and Hollywood actor Hugh Jackman.

Founded by Australian tech entrepreneur and music fan Max Shand, Serenade’s mission is to enable artists to build closer relationships with fans while creating dynamic new revenue streams and working collaboratively with record companies, music publishers, artist management companies and trade associations to ensure its platform respects rights and benefits all parties involved.

Max Shand, Founder and CEO of Serenade, said, “In the six months since we launched Serenade we have been blown away by the support we’ve received from artists, their representatives and the wider music industry. There is a clearly an enthusiastic demand for eco-friendly , easy-to-understand, artist and fan friendly NFTs  and the fact that so many respected music and creative industry professionals have backed us with personal investments is humbling. With their support, guidance and expertise we are very excited about all the possibilities the future holds.”

Serenade, which recently successfully collaborated with The Brits on the awards first ever NFT collection, is an eco-friendly NFT platform producing 1/44,000^th of the carbon emitted by a standard NFT (or 1/10^th of the energy usage of a tweet,) using a 'Proof of Stake' authentication method. Purchases are made with a credit or debit card with Serenade seamlessly arranging the transfer of traditional payments into cryptocurrency.

In addition, former YMU Managing Director and respected artist manager Iain Watt has been appointed Chairman of the Serenade Advisory Board. 

An early investor in the company Iain Watt will head a group of fellow experts whose remit will be help steer the company thorough the international music industry and to sense check and advise the company on its ongoing commercial and strategic activities.

Iain Watt said, “I have been an enthusiastic supporter since I first met Max Shand and he outlined his vision for the future on NFTs in the music industry. I am delighted to be heading up the Serenade advisory board alongside some exceptionally talented people with whom I will be working to help the company fulfil its amazing potential.”

Max Shand, Founder and CEO of Serenade, said, “Iain knows what artists want and has the determination and passion to serve them. There's nothing more important in the world of music NFTs than a genuine love of artists and their work, and the creativity to serve them within a new technology space, and Iain navigates this with clarity and vision."