Mixmag announce the launch of the Mixmag Media Sales Network

31 May 2014 - Press release

The Mixmag Media Sales Network is launching to help connect dance music artists, specialist labels and digital curator brands with advertisers. The focus for the network will be the YouTube platform, but we will be brokering deals that will include other media platforms and events.

The Mixmag Media Sales Network will be headed by Managing Director Rob O'Brien who joins us from Google UK where he was head of entertainment  sales. He will be joined by Chief Operating Officer, James Cator, who again joins Mixmag from Google/YouTube UK where he was head of content partnerships: Music.

The network at launch will represent over 12 million dance music subscribers from the best curator, label and artist channels around the world, generating nearly 80 million monthly views.

The CEO of Mixmag,  Jerry Perkins, comments:

'The international dance music market is booming right now. This has created some really impressive YouTube channels delivering large, engaged and targeted audiences.  These channels represent an exciting opportunity for brand partners to have a credible dialogue with influential dance music fans. The network will specialise in co-creating content with brands where we can deliver market knowledge, creativity, targeting and scale.