Louise Redknapp partners with Absolute Label Services

10 March 2025 - Press release

Iconic singer Louise Redknapp has partnered with Absolute Label Services for the release of her sixth studio album.

Titled ‘Confessions’, the album will be released on May 23 on Louise’s own Lil Lou Records, with Absolute providing a range of services throughout the campaign including marketing, promotion and distribution.

A founding member of Eternal, Louise’s subsequent solo career alone has spanned over 25 years.

Eternal was the first girl band ever to sell over 1 million copies of an album, and Louise matched that milestone with her 1996 debut solo album Naked.

After a 20 year hiatus following her second studio album Elbow Beach (2000), Louise returned to music and released her third studio album, Heavy Love, in January 2020. The album reached the Top 10 on the Official Album Sales Chart.

2023 marked Louise’s 30th Anniversary in music and she celebrated with the release of her Greatest Hits campaign, which incorporated brand new songs, reinvented Eternal classics and the entire solo back catalogue. 

As well as continuing to record new music, Louise has had two lead acting roles in highly acclaimed theatre productions. In 2017, she toured the UK as Sally Bowles in Cabaret before making her West End debut in Dolly Parton’s 9 To 5 The Musical as the lead role of Violet Newstead in The Savoy Theatre. She then reprised the role for the touring version in 2021.

In August 2020, Louise also announced a publishing deal with Piatkus, part of the Little, Brown Book Group, for her first non-fiction book release, titled You Got This, which became a Sunday Times Best Seller upon release in March 2021. Following this, she joined the critically acclaimed play Fatal Attraction and then took on a female interpretation of the iconic Teen Angel in the West End production of Grease at the Dominion Theatre.

Absolute Senior Label Manager Fraser Ealey said: “It’s great to be working with Louise and her team at Massive Management on this exciting new chapter. Her vision and artistry shine through every track on this body of work. ‘Confessions’ is something truly special!"

Massive Management’s Wayne Russell said: “With Confessions, finding the right home was integral – not just from a distribution perspective, but also creatively thinking out of the box. It was clear that both Fraser and Henry at Absolute understood Louise’s vision from the start.

“This album always came from a place of truth and celebration, and it was so important, both lyrically and sonically, to push boundaries and be unapologetically supportive of a community that has remained loyal, especially in the world we live in today.” 

Absolute is one of the most established label services companies in the world. It has a proven track record of powering successful campaigns and providing routes to market for a wide range of independent artists, managers and labels. The company’s diverse current and recent client base ranges from developing talent such as The Reytons, Immi Dash, and edbl to household names including Busted, Tokio Myers, McFLY, Alice Cooper, Hybrid Minds, SIX The Musical, Thousand Foot Crutch, Sea Power, Bananarama, The Damned and Shaznay Lewis, Kaiser Chiefs, and Feeder.