Loudly Pushes AI Music to New Heights of Quality and Creativity

13 July 2023 - Press release

 

Loudly unleashes the artist in all of us, making it possible for anyone to compose a one-of-a-kind, high-quality song in seconds.

ChatGPT and Dall-E introduced AI to the general public, offering millions of people the opportunity to explore the creative possibilities of text-prompted generative art. Now with music platform Loudly, anyone can harness the power of AI to compose wildly new sounds like techno cinema scores or a genre-defying House-Reggaeton track with just a few clicks.

Tapping into its own catalog of over 200K high-quality audio samples, AI-powered music platform Loudly brings instant music, generation, customization, and discovery to musicians, filmmakers, multimedia artists, startups, and any other content creators looking to forge a deeper connection with their audiences through compelling music. 

All Loudly sounds are restructured as samples, loops, and stems–making them interoperable within a more expansive musical framework. This allows the AI Music Engine to generate over one billion musical variations across multiple genres and moods. Add to this the customization tools and filters like instrument selection, duration, energy level, and genre, and the possibilities are practically infinite.

"Since the very beginning, our team has ruthlessly pursued quality," explains Loudly Co-founder and CEO Rory Kenny. "All of our audio is crafted by professional music producers in high-grade studio environments, ensuring that all sounds fit perfectly into your generated composition." 

In 2019, Rory Kenny was working as Managing Director at JAM, a Berlin-based music creation app. Although the app was meant for easy music creation, Rory noticed that users were taking hours or sometimes days to complete a song. In search of a solution to make the process faster and more accessible, Rory and his team of creatives and tech experts began experimenting with artificial intelligence. Four years later, Loudly has developed AI that can generate sophisticated music compositions in less than five seconds, and the company continues to evolve its ground-breaking technology to enable anyone to harness the power of music creation in a few simple steps. 

"Our music production experts applied their deep understanding of genre and what specific parameters define it like song structure, instrumentation, and mix," says Rory. "We meticulously tag every sound in our catalog and built the algorithmic framework so each song's structure and sound mix align with the genres assigned by the creator."

Furthering its mission to make music creation and integration easy for creatives, Loudly's approach to music licensing is simple–offering users complete autonomy to modify, customize and adapt its catalog instantly. This new approach allows any creator, team, or tech platform the freedom they need to deliver exciting new entertainment experiences without fear of takedown or copyright infringement. 

Loudly continues to evolve and add more personalization tools for creators, announcing that it will launch stem download capabilities next week for the post-AI creative process.