LIVE Appoint LIVE Green Impact Consultant

10 May 2024 - Press release

Ross Patel takes on Key Sustainability Role

 

LIVE (Live music Industry Venues & Entertainment), which represents 16 live music industry organisations has announced the appointment of its first LIVE Green Impact Consultant.

Working closely with LIVE CEO Jon Collins, Ross Patel will lead the initiatives of ‘LIVE Green’, the organisation’s expert group on sustainability issues, through facilitating cooperation across the organisation’s membership while ensuring knowledge sharing and support can be provided to help sector-wide efforts in this area.

Ross is a founder, CEO & consultant with over 15 years of diverse experience in music, media, entertainment, climate action & tech. Co-Founder and CEO of Whole Entertainment, in June 2021 Ross joined the Music Manager Forum as a Board Member helping them advocate for climate action and launching a number of initiatives in this area.

Ross is also Chief Strategy Officer at UMA Entertainment Group, whose projects include EarthAid Live and HERO The App and who oversaw the curation of the 2201 UMA x COP26 event in Glasgow, which featured Aurora, Nick Mulvey, Kumi Niadoo, Poppy Cooks and more.

They also co-founded and held the position of Operations Director at London based creative marketing agency, Sweetshop Media, whose clients include Nokia, Oppo, Ellesse, Bondly/Forj, and Sam Branson.

Ross said, “My role as an MMF board member and representative within the LIVE Green group has very fortunately given me the opportunity to work closely with the brilliant LIVE team over the past couple of years. I’m excited to continue the work I’ve been doing on Sustainable Touring and Green Clauses for live booking contracts, now in a formal capacity.”

Jon Collins, CEO of LIVE said, “We have worked with Ross for some time now in various capacities and have always been impressed with their energy, knowledge and commitment to sustainability issues. This new role will see Ross leading and further amplifying the work of ‘LIVE Green’ and helping us in our mission to green the live music sector as quickly, fairly and effectively as possible.”