Kilimanjaro Live partners with Tixel to revolutionise resale ticketing for its UK concerts and festivals

13 August 2024 - Press release

PLUS, TIXEL CONTINUES TO SEE HUGE GROWTH IN THE UK WITH 2000TREES, BLOODSTOCK, SHAMBALA AND TEAM LOVE RECENTLY PARTNERING WITH THE FAIR TICKETING SOLUTIONISTS 

 

Tixel, the honest resale marketplace continues to expand its UK footprint at pace and today announces a new partnership with leading UK concert and festival promoter Kilimanjaro Live. This latest collaboration from Tixel sees resale reimagined for Kilimanjaro Live, maximising on innovative data-driven solutions to the resale puzzle, as their summer day sessions roll out. It aims to tackle the pressing challenges faced by promoters and ensure fans have access to affordable, secure tickets.

Amidst economic uncertainty and inflation, promoters like Kilimanjaro Live are navigating a complex landscape, which Stuart Galbraith has previously discussed in Music Week, stating, “There are some challenges at the moment with being able to deliver value for money. Not only are we [dealing with] customers who are short of money, but we’ve got massive touring cost increases. The obvious solution is to put the ticket price up, but that isn’t the answer, so there are some very delicate conversations and budget work that goes on to get it just right.”

Now, Tixel is revolutionising ticketing by empowering promoters with tools that not only enhance transparency and fairness, but offer valuable data-led insights into their customer-base. With Tixel’s current partners including roughly 1/3rd of the Association of Independent Festivals in the UK, such as Boardmasters, Kendal Calling, Truck, Tramlines and more, Kilimanjaro Live joins the ranks of industry heavyweights leveraging Tixel's platform. Tixel’s dynamic pricing and secure resale options help promoters maximise ticket sales while managing costs and protecting ticket value, all without alienating fans.

Elliott Brough, Head of Partnerships at KMJ Entertainment said, “We are thrilled to announce Tixel as our partner on a number of KMJ shows. This collaboration marks our first steps towards offering safe ticket resale for fans who can’t attend and ensuring that live music enthusiasts are not exploited by touts. Partnering with Tixel not only provides us with valuable data but also opens up opportunities to develop unique strategies for our future events. By teaming up with Tixel across Kew The Music, Belladrum Tartan Heart and our UK Live series of events, we are excited to offer a secure resale platform for our fans and for the journey ahead.”

Through this partnership, Tixel is addressing ticketing challenges head-on, helping promoters avoid oversaturation and price inflation. Fans benefit from a reliable marketplace, ensuring they can enjoy live music without the fear of being priced out or scammed. The partnership kicked off with Kilimanjaro’s outdoor shows, including Kew The Music and Belladrum. This collaboration promises to create seamless and trusted experiences for fans while offering innovative solutions for promoters.

Matt Kaplan, Tixel’s Head of UK and Europe said, “We’ve admired the work of Kilimanjaro Live for years, they’re industry leaders and absolutely top of their game in the live entertainment sphere. So it’s massively exciting for us to be partnering with them, starting this summer, on a phenomenal portfolio of shows. As a team, we’re incredibly passionate about the UK market where there’s such a broad and diverse range of live events through the summer months and beyond - and that diversity shines through in Kilimanjaro’s calendar of shows. It goes without saying, we are delighted to be collaborating with them to bring added value to ticketing strategy, and a secure and trusted place for fans to resell tickets.”

Kilimanjaro Live is the latest UK promoter and event organiser to bolster their ticketing strategies, with other recent new wins for Tixel including 2000Trees, Bloodstock, Shambala, Team Love and more.

As a representation of the new preferences and behaviours of live music and entertainment consumers, Tixel released research this summer, discovering that the desire for purchase flexibility has shifted from trend to ingrained habit as busy ticket buyers call for greater flexibility when spending. Over ⅔ of us are more likely to make a purchase if there is the option to re-sell later and 81% suggest they find it annoying or off-putting when there is a lack of resale options. And while there are tons of factors that influence the decision to sell a ticket, calendar clashes tops the lot for ¼ of those surveyed. Interestingly, even amidst the cost of living crisis, the lure of liquidating cash spent on tickets rarely drives event-goers to give up tickets. Download the full report here.