Jay Ahmed promoted to Head of Promotions at Your Army

17 April 2025 - Press release

Your Army is proud to announce the promotion of Jay Ahmed to Head of Promotions. He will now be heading up the DJ, UK Radio, International Radio, and Third Party Playlist departments.

This role recognises his significant contributions to the company and the wider music industry.

Since joining Your Army seven years ago as a National Radio Plugger, Jay has been a driving force behind the success of numerous campaigns across Radio, DJ, and Third Party Playlist promotions. His strategic vision, deep industry knowledge, and tireless work ethic have seen him lead campaigns for a diverse roster of artists, including BICEP, Barry Can’t Swim, Sub Focus, A Little Sound, salute, LF SYSTEM, and KILIMANJARO, among others.

In his new role, Jay will oversee the full spectrum of Your Army’s promotion operations. He will be responsible for shaping global promotional strategy, identifying emerging opportunities, and continuing to build strong relationships across media, artist management, and label partners.

“I still feel incredibly privileged to have turned my love for music into my career. Having come from the dancefloor, and being on Your Army’s DJ promo list myself, stepping into this position really is a full-circle moment. I’m excited for what’s to come as we remain at the forefront of promotions. Massive thanks to the entire Your Army team for the support and development, and to our incredible roster for their continued trust.”
- Jay Ahmed, Head of Promotions

This promotion reflects Your Army’s commitment to recognising and nurturing talent within its own ranks, and underscores the company’s continued growth as one of the world’s leading music promotion agencies.

“Big congratulations to Jay — he’s worked incredibly hard, stayed calm under pressure, and brought real passion to everything he does. His appetite for discovering new music and breaking artists has been a driving force behind many of our campaigns. He leads with integrity and care, and we’re excited to see him continue to thrive in this new role.”
- Christian Nockall, Director