Jack Daniel's Live to Vinyl Sessions Unveil Epic Artist Lineup

28 August 2024 - Press release

Hosted at Metropolis Studios, the series features live performances by Ezra Collective, Pale Waves, Maverick Sabre, and Nova Twins

Starting on Saturday 7th September, each session will offer 40 lucky fans a once-in-a-lifetime chance to witness these exclusive performances being recorded directly onto vinyl

 

Jack Daniel's Tennessee Whiskey has today announced the artist lineup for Live to Vinyl, a unique experience providing intimate access to four of the UK's most exciting artists. In partnership with Metropolis Studios, the series offers fans a unique opportunity to experience their favourite musicians live and directly recorded onto vinyl with an exclusive performance and Q&A.

Live to Vinyl celebrates Jack Daniel's long standing rich history with music by tapping into the rising demand and nostalgia of vinyl records. Hosted by Metropolis Studios, these sessions will feature a phenomenal lineup of artists performing live as their music is directly recorded onto a vinyl master, capturing the raw and authentic sound of their performance in real-time, and capturing the tension and magic that exists in the moment, when there is just one take to make it count.

Metropolis Studios is one of the world's leading independent recording studios. Known for their exceptional mastering services and state-of-the-art facilities, Metropolis Studios has been at the forefront of the music industry for decades. The studio has hosted legendary artists and cutting-edge musicians alike, including Adele, Amy Winehouse, and Stormzy, making it the perfect partner for Jack Daniel's Live to Vinyl sessions.

Four Exclusive Performances:

• Ezra Collective – 7th September

Ezra Collective, known for an innovative blend of jazz, Afrobeats     , and hip-hop, will kick off the series with their dynamic sound and infectious energy. Their performance promises to be a vibrant celebration of musical fusion.

• Pale Waves – 14th September

Indie-pop sensation Pale Waves will bring catchy hooks and emotive lyrics to the stage, offering fans a heartfelt and electrifying performance. Their distinctive sound has garnered a dedicated following, and this session will capture their live essence like never before.

• Maverick Sabre – 12th October

Maverick Sabre, with his soulful voice and poignant songwriting, will deliver an intimate and powerful performance. Known for his deeply personal lyrics and rich soundscapes, Sabre's session will be a raw and moving experience for attendees.

• Nova Twins – 19th October

The genre-blending duo Nova Twins will close out the series with their fierce and unapologetic style. Their electrifying mix of punk, rock, and grime will provide a high-energy finale, showcasing their innovative approach to music.

Each session will provide 40 lucky fans with a once-in-a-lifetime opportunity to witness music being recorded directly onto vinyl at the studios, which will be limited to 1,000 copies per session, which will be available to purchase through artist shops later in the year. 

In addition to the live-to-vinyl performance, guests will enjoy a tour of the mastering suite, an intimate Q&A session with the artist, and a special performance of tracks. The night will include Jack Daniel's cocktails and opportunities to chat with the artists, creating unforgettable memories.

Ezra Collective said: "Being a part of Live to Vinyl with the support of Jack Daniel's is a unique experience - we've never done anything like this before so it will be a first for us and the fans. We're really grateful to be kicking off the series and can't wait to bring our energy to Metropolis Studios."

Fans can stay updated on event details, artist announcements, and sign up for ticket ballots by following Jack Daniel's on social media and visiting the official campaign page. They will also have the opportunity to acquire limited-edition vinyl records, encapsulating the entire journey directly from the artists online stores.

Gavin Newman Executive Producer, Live to Vinyl Series at Metropolis Studios, said:, "We are proud to be part of Jack Daniel's long-standing legacy and passion for music through this unique collaboration. At Metropolis Studios, we have always been dedicated to capturing the magic of music for people to enjoy long after the performance has ended. By bringing together the rich heritage of vinyl with the cutting-edge artistry of today's most promising musicians, this series offers fans a phenomenal opportunity to witness the power of live recording."

Camilla Pendleton, Marketing Manager of Jack Daniel's Tennessee Whiskey UK, says, "Jack Daniel's has had a deep connection to the world of music that dates back to the days of Mr. Jack and his Silver Cornet Band in 1866, and the Live to Vinyl sessions keep this passion alive and allow us to bring people closer to the music, in the moments that matter. This series not only celebrates music talent in the UK, with a diverse range of four incredible acts, but it also provides a platform for fans to come together for a once in a lifetime experience that they'll never forget. We're excited and proud that Jack Daniel's can play a part in that. We think Mr. Jack would be pretty proud too."

For more details on Jack Daniel's Live to Vinyl, and to sign up for a chance to win tickets to one of the sessions please visit the below:

• Ezra Collective

• Pale Waves

• Nova Twins

• Maverick Sabre