Inside Out launches new publicity offering for events and special projects

16 December 2024 - Press release

AGENCY EXPANDS INTO RADIO FOR INTEGRATED PUBLICITY AND PROMOTIONAL CAMPAIGNS

 

Today, inside out announces the launch of a new offering from its award-winning communications agency, specialising in publicity for Events and Special Projects. 

Rebecca Mason is promoted to Head of Publicity for Events & Special Projects, taking the lead on the agency’s existing festival roster including Green Man Festival, Iceland Airwaves, We Love Green and Beyond The Music. Rebecca will work alongside Founder and Director Adrian Read to grow the agency’s event publicity business and also lead on Special Projects publicity for the agency, having previously worked on campaigns for NME x Bose, Fender and more.

Rebecca joined inside out from Sonic PR in 2022, and was promoted to Senior Publicist in 2023. Her artist publicity work has included campaigns for the likes of Albert Hammond Jr, Benny Blanco, Bloc Party, CHVRCHES, Dylan, HMLTD, Pale Waves and more.

The new offering will complement the agency’s core artist publicity business and also plug into studio inside out, adding publicity and communications capabilities to its brand strategy and partnership clients; in return, studio inside out can source brands and commercial partners for publicity clients across events and special projects, as well as artists.

This year, studio inside out has grown its commercial representation roster, signing a host of new artists including Soo Joo, Jyoty, Allie X, The Japanese House and Saya Gray. studio inside out has also partnered with record labels Because Music and London Records and live agency Earth, representing their talent rosters for brand partnerships.

Projects studio inside out have completed in 2024 include Ecco2k x Dsquared for the Venice Biennale, LSDXOXO for Jaded London, Soo Joo for the launch of Canada Goose's Snow Goose, Alice Glass and SSENSE & TikTok for the global premiere of The Crow; as well as working across the launch of beabadoobee’s UK no.1 album with Dazed Magazine, and Tiffany Calver's 30th Birthday, hosted in partnership with Smirnoff and Captain Morgan.

2024 has seen inside out expand into full radio promotion services, with Ellie Desborough joining the agency from They Do as Multimedia Publicist, enabling fully integrated cross-media campaigns covering radio, podcast, print, broadcast & online editorial. Handling publicity and plugging duties for some of the most exciting breakthrough talent in the UK and beyond, inside out has secured airplay and impactful broadcast promotional opportunities including live sessions, interviews, first plays and curated shows for artists and events including Ethel Cain, oreglo, Imogen and the Knife and Wishy across the full BBC network (Radio 1, 6 Music, Radio 2, 1Xtra, Radio 3, 5Live), in addition to the likes of Radio X, Apple Music and more.

inside out is a leading, integrated creative communications agency with a wealth of experience working across the entertainment industry on a diverse range of artists, events and brands. Founded in 2012, inside out has grown into a team of communications specialists working across groundbreaking campaigns and partnerships.

Our publicity arm works with globally-recognised and celebrated artists as well as exciting new names on the rise, including Lady Gaga, Robyn, Lily Allen, George Ezra, Christine and the Queens, Self Esteem, Kelela, Chvrches, Wolf Alice, Ethel Cain, Bloc Party, Mogwai, Japanese Breakfast, alt-J, Neneh Cherry, Kelis and more. This year inside out has managed publicity for Lady Gaga’s hotly-anticipated return including her UK Top 10 singles ‘Die With A Smile’ with Bruno Mars, ‘Disease’ from her forthcoming seventh album, and Harlequin, the companion album to Joker: Folie à Deux; beabadoobee’s first Official UK Number 1 album This Is How Tomorrow Moves; Ethel Cain’s sold out UK and European tour, including two nights at the Roundhouse in London; and represented some of the most exciting emerging artists during their breakthrough years including Been Stellar, Esme Emerson, mary in the junkyard, oreglo, Wishy, Wisp and more.

Throughout this year, inside out has delivered a range of successful, wide-reaching and cross-platform campaigns for its event clients, from a spread of 5* Green Man reviews from The Guardian, Evening Standard, The Independent and Rolling Stone UK and key Beyond The Music features with Sky News, BBC News, Times Radio and Manchester Evening News through to carefully curated press trips for Iceland Airwaves and We Love Green, with invited guests including Dazed, i-D, The Face, Buzzfeed, Apple Radio, NME, Rolling Stone UK, The Line of Best Fit and more.

The agency also continued its work with NME, parent company BandLab and Bose, with a global publicity campaign in support of their C24 Mixtape. inside out worked to maximise promo time with the ten featured artists, including Teddy Swims, Laufey and Artemas, securing coverage from The Observer, Wonderland, Dork, LadyGunn, PR Week, InPublishing and more.

For more information on inside out:

Events & Special Projects: rebecca@insideout.agency  

Radio: ellie@insideout.agency

studio inside out: sarina@insideout.agency