Incantio launches sync marketplace to connect music supervisors with indie artists

24 January 2025 - Press release

 

In today's oversaturated music market, a solid sync placement can be the driving force that breaks a new artist or resurfaces an old track for the masses to rediscover. For an independent artist without a label or support team, however, pitching and successfully landing a sync placement can feel like a far cry. Incantio, the new independent sync marketplace, lightens the load and makes artists and sync licensors more discoverable to each other—connecting artists with meaningful sync opportunities for their work while also helping media makers to find great pre-licensed independent music to match their content. 

Using an AI-powered track discovery tool that cuts search time in half, Incantio recommends tracks by independent artists to music supervisors and content creators seeking music for a wide range of media—TV, film, ads, user-generated content, and more. Advanced filters also allow licensors to search by location, era, or language to quickly narrow down results to tracks that fit their specific needs. Incantio even takes care of the paperwork, automatically generating information for cue sheets with each license to streamline and simplify the administrative process.

With a new self-licensing and self-pricing structure, Incantio gives independent artists agency to explore the monetization and exposure opportunities created by sync while ensuring rightsholders maintain full control of the value of their work. Offering the lowest rate in the industry, Incantio allows artists to retain 80% of the revenue from every placement and 100% of their IP.  By trading the middleman for direct payments to bank accounts, Incantio also ensures that artists get paid as soon as a track is placed—no delays.

"Sync is one of the most commonly overlooked revenue and exposure opportunities for independent artists, mainly due to a lack of reliable avenues to find them," says Danny Newcomb, Founder and CEO of Incantio. "Incantio not only helps artists get their new music discovered but helps them unlock revenue by promoting their back catalog too—a model that stands to increase the value of music while delivering valuable search functions to potential buyers."