IMPEL goes global with amra deal for APAC and Brazil

05 August 2024 - Press release

IMPEL licensing now covers all continents.

 

IMPEL’s licensing capabilities now stretch across every continent on the planet, with the groundbreaking collective having just signed a licensing and administration agreement with amra for Asia Pacific, including Australia, New Zealand, South East Asian territories and Brazil.

As the only global digital music licensing and administration platform, amra takes a direct approach to digital licensing, collection, and administration, driven by an advanced, streamlined rights management platform designed to increase efficiency, maximise music royalty value and provide the highest level of transparency.

This agreement will see IMPEL able to connect its members to markets that have seen double-digit streaming growth over the last year, allowing them all of the revenue, efficiency and transparency advantages that multi-territory online licensing has to offer.

It extends IMPEL’s international reach alongside its core partnership with SACEM (Europe, Africa, Middle East and Indian subcontinent), and its relationships with LatinAutor (Latin America) and CMRRA (North America).

This deal exemplifies the shared vision of both organisations to empower independent music publishers and maximise their potential in the global digital market. The collaboration is set to commence immediately, with both teams working closely to ensure a seamless transition and integration of services.

As well as having a near-global licensing presence, IMPEL’s membership is similarly international, with the organisation now representing 57 independent music publishers across  14 territories.

That includes some of the most successful and significant independent publishers in the world, such as Reservoir Media, Beggars Music, Bucks Music, CTM, Reach Music, NexTone, Kassner Music, TRO Essex, Just Isn’t Music and Mute Song.

IMPEL represents a diverse collection of works recorded by many of the world’s biggest artists past and present including Ed Sheeran, Stormzy, Dua Lipa, David Bowie, Ray Charles, Rihanna, Beyonce, Calvin Harris, Elvis Presley, Frank Sinatra and more.

IMPEL CEO Sarah Williams said: “This deal with amra marks an incredibly significant threshold for IMPEL in that we can now say our licensing capabilities are truly global. Our growth has been phenomenal in just over five years, and now being able to offer our members access to digital licensing in the dynamic markets of APAC and Brazil is really exciting. We are looking forward to working with amra to build on these great opportunities.

amra CEO Tomas Ericsson said: "We are thrilled to join forces with IMPEL and Sarah Williams' team. At amra, we have always championed independent music publishers, and we are excited to bring our top-tier services to this vibrant community. With our exceptional territorial licensing coverage and cutting-edge technical capabilities, enhanced by major investments in our platform, we are poised to deliver unparalleled ingestion, processing, and matching services to IMPEL's publishers."