IDOL Inks Global Marketing and Distribution Deal with Indie Powerhouse City Slang

05 September 2024 - Press release

Partnership covers digital distribution, digital marketing strategy, international coordination and worldwide audience development 

IDOL to service new Caribou album ‘Honey’ (4th Oct) and repertoire from Efterklang, Faux Real, Lambrini Girls and Los Bitchos, as well as Calexico, Lambchop and Tindersticks 

Independent distributor IDOL, which provides world-leading artist and label services to its curated roster, has agreed a global partnership with renowned independent music imprint City Slang.

IDOL will handle digital distribution, digital marketing and audience development for City Slang’s frontline and catalogue releases worldwide, seeking to ambitiously develop the roster’s digital footprint. 

The Berlin-based indie label will benefit from a digital marketing strategy supercharged via IDOL’s specialist audience development teams and executed via IDOL’s extensive global network. IDOL will also apply analytical expertise, using state-of-the-art tools to monitor playlist additions and catalogue consumption.

As part of the deal, IDOL will service Caribou’s upcoming album, ‘Honey’, due out on 4th October, as well as music from Efterklang, Faux Real, Jessica Pratt, Lambrini Girls, Los Bitchos and SPRINTS, and classic acts Calexico, Tindersticks and Lambchop.

With both companies focused on the long-term development of highly selective rosters, the partnership is a logical step to deliver commercial as well as creative success for City Slang’s artists. 
 
Pascal Bittard, Founder and President of IDOL said: “IDOL is delighted to partner with City Slang, a label that has not only built such a critically acclaimed roster over the years, but has continued to evolve and innovate, and is now one of the global standard-bearers of indie pop. We look forward to working closely together to apply our expertise, services and tools to building the careers of its many exceptional artists.”

Christof Ellinghaus, Founder of City Slang added: “IDOL’s audience development and marketing prowess is truly impressive, making this partnership the logical next step for City Slang. We look forward to working together to optimise our international campaigns and deliver the best results for our artists.” 

IDOL’s agreement with City Slang follows further growth of its international roster, having signed Japanese imprint Schole Records, as well as US labels including TOKiMONSTA’s Young Art Records, Le Plan Recordings and Old Soul Music in the last twelve months. The company also recently integrated royalties accounting software from Details and Eddy to automate the export of monthly royalty data from Labelcamp.