Iconic record label's archive sparks new age of Welsh music
06 August 2024 - Press release
Music from the oldest independent record label in Wales is being preserved for future generations and sparking a new age of Welsh music - thanks to an epic digitisation of its back catalogue and the reimagining of its original studio space for the local community.
Llandwrog-based Sain Records, co-founded by Welsh language protest singer Dafydd Iwan in 1969, has received funding to archive its 2000-plus releases digitally. The first 140 singles alongside albums and EPs spanning over five decades of political protest music, pop, hip hop, classical and folk are now available to stream or download on commercial platforms.
Much of the music was recorded at Canolfan Sain on the outskirts of Caernarfon and work is underway to introduce co-working and community spaces alongside the existing recording studios by early 2025.
The move by Sain - which is the Welsh word for 'audio' or 'sound' - means that new Welsh artists will have access to the label's unique catalogue of music for the first time digitally in its entirety. Collaboration and new recordings have already been inspired, including a deep dive into the Sain archive on a forthcoming new beat tape album by Cardiff-based producer and artist, Don Leisure.
Sain is also collaborating with other emerging brands and creatives in Wales, utilising the space and studios in Llandwrog with the aim of broadening opportunities for new artists in Wales and fostering innovation and growth within the local creative community.
The National Library of Wales will provide expert advice and support to Sain on the archiving process to ensure the whole archive is preserved digitally in the most accessible formats possible. The IP of the recordings will remain with the current rights holders. Both parties are also exploring the opportunity to expand this project into a comprehensive archive for Welsh music labels, giving audiences the chance to discover both new and historic Welsh music.
Funding for the project was provided from the ARFOR challenge fund; a joint venture by Carmarthenshire, Ceredigion, Gwynedd and Anglesey Councils funded by Welsh Government, which seeks to use entrepreneurship and economic development to support the heartlands of the Welsh language and, thus, maintain the language.
The label's archive includes some of the most important Welsh language music recorded in the last 50 years and is synonymous with Welsh language political struggles and culture. Its first single, in 1969, was Huw Jones' "Dŵr" (Water) a protest song about the flooding of the Tryweryn Valley near Bala to provide water to the city of Liverpool.
Sain's co-founder, Dafydd Iwan, is a Welsh language folk singer whose music has seen a cultural resurgence in recent years with his 1983 song Yma o Hyd (We're Still Here) becoming a huge anthem for Wales football fans.
Set up in the Welsh capital, many of Sain's early releases were recorded at Rockfield Studios in Monmouthshire, but in the early 1970s the record company moved to the Caernarfon area and opened their first recording studio in 1974 near Llandwrog. Artists who have recorded with the label include indie favourites Catatonia, cult psych-folk musician Meic Stevens, influential poet and musician Geraint Jarman, international classical and opera star, Bryn Terfel, former royal harpist and composer Catrin Finch and leading 70s bilingual folk singer Heather Jones. Alongside the digital archiving, a vinyl reissue series is also under way with Jones' 1974 album Mae'r Olwyn yn Troi available for pre-order.
Dafydd Iwan said: "If we at Sain have learned anything during the last 55 years, it is that the world of music and the recording industry is constantly changing and evolving, and all of us involved have to move with it or be left behind. The raw material is always available, and Wales is a rich breeding ground for new talent and exciting creativity. This project will allow us not only to reflect that new talent, but also to ensure that the musical output of the last half century will be available and accessible for future generations."
Cllr Dyfrig Siencyn, Leader of Gwynedd Council said: "The ARFOR Programme is pleased to support the developments at the Sain Centre, Llandwrog. The partnership with the National Library for Wales is exciting to allow historical music to be made available digitally and allowing a new generation to enjoy the music. Creating the new co-working space is positive for the area to allow small businesses to access a creative space to inspire them with a view of creating new businesses in the creative industries. This development will help the local economy by creating opportunities for businesses within Gwynedd to flourish and provide an opportunity for businesses outside of Gwynedd to take advantage of the new facilities and allowing the continued development and promotion of the Welsh Language within the creative sector for years to come."
Rhodri Llwyd Morgan, Chief Executive, The National Library of Wales said: "The Sain catalogue is one of our nation's most important music archives, chronicling Welsh cultural expression for over half a century. It has been our privilege to collaborate with this groundbreaking company by offering the expertise of our archival and digitisation staff, and to play a part in the development of the project.
We look forward to building on this relationship in order that people can have access and use of archives like this across Wales."
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