HE.SHE.THEY. Records announce a new global flagship electronic partnership with music distribution disruptors Too Lost, which will be launched at ADE 2024

26 September 2024 - Press release

 

To mark the occasion, HE.SHE.THEY. will host the main stage at Dockyard Warehouse Festival, a stage at Mystic Garden Festival, a mixer and boat party across the weekend featuring Indira Paganotto, DAX J, SPFDJ, Eats Everything, Jennifer Cardini, SNTS, SYREETA and many more

HE.SHE.THEY. Records announce a flagship global electronic partnership with the music distribution platform Too Lost.  Throwing events in 20 countries with stage takeovers from Coachella, Glastonbury and Creamfields, to their multi-year Ibiza residency at Amnesia, alongside working with brands from Apple to Adidas, HE.SHE.THEY. has been setting the industry standard on diversity and inclusion for the past 6 years. More recently, HE.SHE.THEY. launched an innovative global syndicated Radio show and continue their popular BBC Radio 1 Dance show.

Their record label has racked up millions of streams. Highlights this far include a trans inclusive remix album for Alanis Morrisette, LOUISAHHH’s critically acclaimed debut album, as well as releases by similarly acclaimed artists like Catz ‘n Dogz, Faithless’ Sister Bliss, Cakes da Killa, Gus Gus, John Grant and Chloé Robinson. Remixes by LSDXOXO, Maya Jane Coles, VITALIC, REBEKAH, Eris Drew and Muna have also proven mainstays on dancefloors and on the radio.

Independently owned by co-founders Sophia Kearney and Steven Braines, the award-winning HE.SHE.THEY. Records was born out of a need to disrupt what the pair saw as broken systems in the music industry, which lacked equality, diversity and inclusion. That is why distribution disruptors Too Lost felt like such a natural partner for the next phase of its label’s evolution. 

Having been on the boards of organisations like the NTIA, MMF, and AFEM, to managing artists who have made international award-winning and even chart-topping music via large independent and major labels. The pair have always had the knowledge to make crossover hits, and now, in partnership with Too Lost their label now also has the foundations and firepower to take their releases to their maximum potential. Expanding the label’s reach and spotlighting diverse voices on an even wider scale while they continue to be a home for the most cutting-edge artists from the global underground and beyond. 

HE.SHE.THEY. founders Sophia Kearney and Steven Braines on the partnership: “HE.SHE.THEY. is beyond excited to announce this partnership and the next phase of the evolution of HE.SHE.THEY. Records. Together with Too Lost we are primed to offer an amazing home to a diverse range of artists at all different stages of their recording careers. HE.SHE.THEY. will always be focused on talent first whilst offering a friendly and inclusive environment for all types of genres, not just limited to house & techno. The whole team at Too Lost share our passion and drive and, crucially, believes in our ethos. They want to support us in expanding the label’s reach, and our ambitious goal can build a healthier music industry blueprint for the future.

Too Lost say: “Too Lost is proud to represent HE.SHE.THEY. as the leading inclusivity brand in dance and electronic music. We have long admired their work and we look forward to supporting the next phase of their label for a long lasting future together”.

Furthermore, following another summer of sell-out shows and festivals, and in addition to branching out into Australasia, Africa and South America for the first time in the next 6 months with artists such as Sara Landry, Helena Hauff and Marcel Dettmann. ADE 2024 will be the crown jewel in a mammoth 2024 touring schedule.

Since debuting back in 2019 artists such as FJAAK, Ellen Allien and Freddy K have graced their shows, and this year’s line-up does not disappoint, with the announcement of four shows, including a boat party and two simultaneous daytime parties at Dockyard Festival and Mystic Garden Festival featuring Indira Paganotto, DAX J b2b SPFDJ, Jennifer Cardini b2b Gabrielle Kwarteng, SNTS, Eats Everything, Cera Khin, Adiel, Roi Perez, SYREETA, Cinthie, Chippy Nonstop, Wax Wings, and many more.

Anyone who knows HE.SHE.THEY., knows that they throw an epic party;  always diverse, always inclusive and always weird & wonderful with the best music in town.

Kicking things off on Wednesday, HE.SHE.THEY. Returns to the Duke of Tokyo for their renowned ‘Wet Your Whistle Mixer’. Soundtracked by a staggering line-up of artists including Abel, Nyra, The Menendez Brothers, and a very special secret guest - last year’s packed out in minutes, so sleep on this at your peril -RSVP HERE.

On Thursday the club brand take their first foray into the waterways of Amsterdam and indeed anywhere else in the world - the inaugural HE.SHE.THEY. boat party is set to be wild. It features a first-ever back-to-back between London-based DJ/producer and HE.SHE.THEY. resident, SYREETA and brand favourite Cinthie, not to mention the talents of Eats Everything and rising Dutch artist, BELLA; this one is not to be missed.

In a first for HE.SHE.THEY., on Saturday, the crew will be bringing the party simultaneously across two iconic venues - bring house to Mystic Garden Festival and techno to the near 10,000 capacity mainstage at the Dockyard Warehouse Festival. Artists appearing on HE.SHE.THEY. stages include Indira Paganotto, Dax J b2b SPFDJ, SNTS, Cera Khin, Adiel, Roi Perez, SYREETA b2b Benny Rodrigues, Jennifer Cardini b2b Gabrielle Kwarteng and more.