Gemma Cropper joins the BPI in new role of Senior Events Manager

01 September 2024 - Press release

 

UK record labels association, the BPI, today announces the appointment of Gemma Cropper to the newly created role of Senior Events Manager, commencing with immediate effect.

Reporting to Maggie Crowe OBE, Director of Events & Charities at the BPI, Gemma will work with the team across a broad range of consumer-facing, industry and corporate events, including The BRIT Awards and the Mercury Prize.  

Gemma joins the BPI from a background of having led partnerships with the British music industry at Google, where she worked closely with the Music Managers Forum (MMF), the National Theatre, the Scottish Music Industry Association (SMIA), the PRS Foundation, and Youth Music. Prior to this, she was Managing Director at purpose-led consultancy Skating Panda, which saw her lead campaigns and strategy working with such brands as BSKYB, BT, UNICEF, Comic Relief and NHS Charities Together.  

Beyond this, Gemma has extensive industry experience working in PR, artist management and liaison, and in event management, including with such companies as Warner Music, Virgin Records, EMI Music, Anglo Plugging, and 19 Entertainment, among others. 

Gemma’s appointment as Senior Events Manager marks a return to the BPI, as she has worked on past BRITs campaigns and actually began her career in music with a BRITs work placement.  Gemma has previously also worked in support of various BPI charity partnerships, including War Child’s involvement in BRITS Week and their receipt of a Special Recognition Award at the 2013 BRITs.

Gemma is a Trustee of the charity Music Works, volunteering her time and commitment alongside other trustees, including former BPI Chair Ged Doherty. She is dedicated to working towards the UK’s creative industries becoming truly representative, diverse, equitable and inclusive.

Maggie Crowe OBE, BPI Director of Events & Charities, said:  “We’re thrilled to have Gemma join us at the BPI and we wish her all the best in this newly-created role. We know her well already, and she brings a wealth of experience, know-how and connections, which, in the increasingly demanding world of event management, are incredibly helpful qualities to be able draw on.”