Full Fat opens applications for summer 2024 pro-bono scheme

21 May 2024 - Press release

Apply here

Applications open: 21st May

Deadline: 21st June
 

Since 2020, Full Fat has pledged to commit an annual pro-bono budget to charitable organisations that echo the agency's Diversity & Inclusion policies. Full Fat has worked with eight organisations over the last four years and is now in its ninth round offering a variety of services including strategy and communications, press office, social media, industry guidance, influencers, and more. 

Full Fat is proud to have achieved a growing collection of awards for its commitment to DEI. From a consecutive win of the "Diversity & Inclusion Champion" PR Week award (2022 and 2023) to being shortlisted for the same award this year (2024), to featuring in PR Week’s Top 10 Ethnicity and Gender Pay Gap report in 2023, to receiving a gold award for PR Moments Best approach to diversity and inclusion 2023 and more, Full Fat is dedicated to championing and implementing DEI into their communications and practices. 

The agency will be investing up to £2,500 of time per month throughout the scheme which lasts up to four months and applications are now open. The pro-bono scheme is open to both non-profit and charities with a key focus on racial, sexual, gender, ability, and social equality. Full Fat will work with the organisation to provide support on a suite of services that can include profiling, messaging, social media strategy/counsel, media coverage generation, or opening up the agency’s network for good. 

As part of the pro-bono scheme, Full Fat has previously worked with organisations such as Not A Phase, Compliments of the House, I Like Networking, The Vavengers, DKMS, The Hunger Project, and most recently, the incredible Queer Britain for the Winter 2023 pro-bono scheme where the Full Fat team supported them to create an ambassadors network to support the museum’s funding and visibility it. 

Joseph Galliano-Doig MBE, Director of Queer Britain said: 'The Full Fat team was a dream to work with. They worked with us to turn an idea into an actionable and achievable plan and then helped us make it a success. They were communicative, supportive, and warm throughout. We will be looking for opportunities to collaborate with them again!'

Clara Perez Minones, Account Director and member of DEI Committee at Full Fat said: “We're excited to kick off applications for our Summer/Autumn 2024 Pro Bono Scheme, dedicated to empowering UK charities and non-profits. Now in its fourth year, this initiative showcases our unwavering commitment to supporting organisations that make a real difference in our communities. Our previous work with Queer Britain helped them build a strong support network and raise awareness about their work, and we are now ready to bring that same energy and impact to new projects. Eligible organisations, apply now to tap into our resources and expertise, and let's do great things together!”

The agency would like to invite eligible charities and nonprofit organisations to apply for the scheme for any support required regarding brand awareness and campaign management across PR and social media. 

Applications will be reviewed and selected by Full Fat’s Diversity and Inclusion Committee and scored against the following criteria:

• How an organisation supports racial, sexual, gender, ability and social equity 

• The project submitted for support and strategy

• The objectives that the applicant would like Full Fat to help achieve

• The project timeline in relation to the scheme dates (December/January - March)

• Whether Full Fat is able to offer meaningful impact through its services

• Assets available to support the project

Applicants should include all of the above information as well as meet the entry requirements:

• The ⁣entrants must be a registered charity OR be a non profit organisation, details of which will need to be included in the application

• Operate within the UK

All applicants will be notified of the outcome by Friday 28th June. Unsuccessful applicants are highly encouraged to apply again for the scheme in subsequent rounds.