Full Fat announces it’s a certified B Corp

11 July 2024 - Press release

TODAY THE CREATIVE AGENCY UNVEILS ITS COMMITMENT TO IMPROVING THE MARKETING INDUSTRY

With an impressive score of 103.8, Full Fat proudly joins over 2,000 companies across the UK that meet the highest standards of social and environmental performance, transparency, and accountability. 

 

Full Fat today announces it has been B-Corp certified, officially achieving high standards of social and environmental impact through its commitment to its people and the planet. The agency’s mission is to improve the marketing industry through its work, delivering creative, culturally resonant campaigns, practising responsible marketing and fostering a positive work culture where its team can thrive. 

Becoming a B Corp is a true testament to the company’s values and its unwavering dedication to being agents for positive change. See more information here.

Full Fat, whose clients span Puttshack, Poretti, Sziget, 1664 Blanc and fellow B Corp accredited businesses, sustainable salon group Blue Tit and Spanish music and festival promoters The Last Tour, accomplished a B Impact score of 103.8 to attain the prestigious certification, joining a global community of businesses committed to being a force for good.

As a people-first and values-driven agency, Full Fat’s B-Corp status cements its unwavering dedication to its employees, its clients, the environment and the industry.

People
Promoting and actioning positive change within Full Fat and the wider industry to ensure justice, diversity, equity, and inclusivity in all sectors. This includes ensuring fair treatment, representation, transparency, and progressive commitments that ensure equal equity across gender, sexuality, race, ability and more. This spans the three pillars of the workplace, agency work and being an active ally.

This includes committing to offsetting all carbon emissions on an annual basis, providing training for their team on how we can reduce our collective impact on the environment, as well as ensuring they are being purposeful around purchasing to include more local, independent and minority-owned businesses.

Full Fat will ensure we have a sustainable lens around all client events and activations selecting low-impact suppliers and materials and commit to having a conversation with all clients about how we can operate and run activations, events and the campaign more sustainably.

Giving Back
Full Fat is committed to supporting charities that have a positive impact across racial, sexual, gender, ability, and social equality, as well as supporting people and our planet. They do this by offering pro bono services of up to £20,000 of time and expertise per year to these charities or not-for-profit organisations. 

The agency also commits to 1% of profits donated to a charitable cause every year, as well as team-wide and individual time for volunteering and fundraising. 
 

Co-Founder & Co-CEO, Ella McWilliam at Full Fat comments, “I’m extremely happy to announce that Full Fat is now a certified B Corp. Since we began the journey in September we have grown so much as a company, through a deep understanding of our environmental impact, an evolution of our practices and policies and ensuring we truly live by our values and ethos. 

Our mission has always been to improve the marketing industry through our work; delivering creative, culturally resonant campaigns; and practising responsible marketing. We care deeply about our people and our partners, fostering a positive work culture and showing active support for people and our planet. 

Becoming a B Corp is a true testament to our values and our unwavering dedication to being agents of positive change.”