FUGA strikes deal with UNIFIED Music Group

• ●  Deal to provide Strategic Marketing Support, Global Technology Platform, Physical Distribution and Neighboring Rights Services to UNIFIED Music Group-owned labels

• ●  FUGA’s expansion across the region also sees it partner with Commonfolk Records, home to Ziggy Alberts

Downtown-owned, B2B distributor FUGA has today announced a new partnership with UNIFIED Music Group, a globally renowned multi-service music company that operates across Melbourne, Sydney, Los Angeles, New York, Nashville, and Toronto. The partnership will bolster UNIFIED’s distribution and marketing capabilities, and provide neighbouring rights services.

This partnership will support UNIFIED Recorded Music labels including UNFD (Silverstein, Thornhill & ERRA) and Domestic La La (Teen Jesus and the Jean Teasers, Dear Seattle, Teenage Joans), alongside future releases on the independently-minded Community Music (Ocean Alley, Sarah Saint James, ISHAN).

UNIFIED’s labels will leverage FUGA’s state-of-the-art technology platform and comprehensive suite of services, including strategic marketing and account management, social video management, YouTube channel partnerships and physical distribution, to drive audience growth and engagement.

“We’re excited to expand our partnership with Downtown through this new deal with FUGA. The addition of FUGA’s services supports UNIFIED Recorded Music’s ambitious growth plans. By tapping into FUGA’s technology and music expertise, this collaboration opens new opportunities for our roster, enabling our artists and partners to reach even larger audiences and continue pushing the boundaries of what independent music can achieve,” said Francesca Caldara, Vice President - Recorded Music, UNIFIED Music Group.

UNIFIED is already an existing client of Downtown-owned, royalty accounting platform, Curve, a partnership that kicked off in January 2022. The new partnership will see UNIFIED gain wider access to Downtown’s global ecosystem through additional services including sync and licensing solutions via Downtown Music Publishing, and comprehensive neighbouring rights collection through Downtown Neighbouring Rights.

“We’re thrilled to deepen our relationship with UNIFIED Music Group as they take full advantage of the diverse suite of services we offer across the Downtown ecosystem, from our world-class distribution and marketing solutions to neighbouring rights and UGC management,” said FUGA president, Christiaan Kröner. “This holistic approach underscores the value of Downtown’s interconnected services and will empower UNIFIED’s roster to grow and succeed in an ever-evolving music landscape.”

Henry Compton, FUGA’s representative in the region, comments, "It’s always a privilege to collaborate with a company like UNIFIED Music Group, a true Australian leader in the global music scene. Their commitment to supporting artists and pushing boundaries aligns perfectly with our vision at FUGA, and we couldn’t be more excited to join forces.”

The partnership follows a number of notable successes for FUGA throughout the Australian and New Zealand market, including a digital and physical distribution partnership with Queensland-based, Commonfolk Records, home to Platinum singer-songwriter, Ziggy Alberts who won Most Performed Blues & Roots Work at this year’s APRA Awards for ‘Dancing in the Dark’. FUGA also secured Spotify Australia’s first-ever Fresh Finds OOH campaign for Pretty Girl (One House).

Unified join FUGA’s established roster of clients in the region, including Melbourne-based label, distributor and marketing company, Remote Control and Brisbane-based electronic label, Sounds of Mayhem.