FLG signs alternative rock duo Greywind

04 February 2025 - Press release

FLG, the newly launched imprint of Frontiers Label Group, is thrilled to announce the signing of Greywind, the dynamic brother-sister duo from Killarney, Ireland. 

Dedicated to championing innovative, guitar-driven music and pushing the boundaries of modern rock, FLG aims to foster a new generation of visionary artists. 

With Greywind’s ability to transform deeply personal experiences into anthemic and emotionally charged music, this partnership marks an exciting new chapter for both the band and the label. 

The band commented: “We’re so excited to sign with FLG for this next phase of our career. Working with a team that has the same ambition and creative vision as us is something we’re so looking forward to and we can’t wait to invite our fans back into our world for this new era of Greywind.” 

“It’s exciting to see a label with such an extended history in promoting guitar-driven music embark on a forward-facing journey to invest in a new generation of international artists and visionaries. I look forward to working with their team across multiple territories in our shared mission to continue exploring the connective power of timeless music”, stated Casey Cavaliere, Manager at Lesser Matters. 

Leo Nicholas, Head of A&R for FLG, added: “We're thrilled to welcome Greywind to the FLG family. Their ability to channel raw emotion into anthemic, evocative tracks is nothing short of extraordinary. At FLG, we’re passionate about championing artists who push boundaries, and Greywind embodies that ethos perfectly. We’re confident this is just the start of an incredible chapter for the band and FLG”. 

Growing up in the beautifully remote corner of Killarney Ireland as the children of a classically trained singer and a father that spent his time cleaning gravestones, the brother-sister duo of Steph and Paul O’Sullivan seemed to be almost eerily qualified to start an alternative emo project. 

The formative years of their band Greywind saw the two grappling with the juxtaposition of some remarkable career highs and some traumatic personal lows. After the loss of a close family member to suicide, the two began exploring songwriting in an attempt to coup with their feelings of loneliness. 

After quietly posting their first demo to SoundCloud, the band immediately captured the attention of numerous labels, press outlets, and radio personalities. Early on, the band received heroic praise for their live sets at festivals like Reading and Leeds and Download. Even radio DJ Zane Lowe (BBC, Apple Music) referred to Greywind as “A moment you won’t forget if you’re a fan of rock music.” 

In 2017, the band released their debut LP Afterthoughts, which landed on the Official UK Rock Charts and ultimately produced multiple viral hits including the album's title track as well as the song “In Autumn” which quickly reached over 14 million views and catapulted the band onto the international stage. 

In 2023, the band headed back into the studio with producers Sam Guaiana (Neck Deep, Silverstein) and Casey Cavaliere (The Wonder Years). The result was their heavily anticipated follow-up EP titled Antidote, which featured the singles Swing and Sway, Antidote, and Here’s Your Deathwish - the latter of which also gained instant viral traction across Instagram and TikTok leading up to the band's official US tour debut in April of 2024. The songs were praised by press and fans alike, grabbing a multitude of editorial playlist features and putting the band into heavy rotation on SiriusXM’s, BBC Radio 1, and more.