Farolatino and ADA announce strategic partnership to amplify Latin American music globally

 

FaroLatino, a pioneering Latin American music and entertainment distributor founded in 1995, and ADA, the global independent music distribution and artist services arm of Warner Music Group (NASDAQ: WMG), are pleased to announce a new strategic partnership. Combining FaroLatino’s regional expertise and ADA’s global network, ADA will oversee worldwide distribution for music projects developed by FaroLatino’s label division, FaroLatino Music, with an initial focus on producing albums and EPs for a select group of artists.

 

As the first music distributor established in Latin America, FaroLatino has steadily expanded its presence to seven countries, curating a robust catalog of independent artists, record labels, and content creators. Known for its comprehensive artist services—ranging from marketing and press to strategic partnerships—FaroLatino has become a trusted partner, offering artists a strong foundation to achieve their full potential. FaroLatino’s network of collaborations further reinforces its role as a key ally for Latin American artists and labels, providing expanded resources and opportunities. Notable projects include the collaboration between Colombian GRAMMY 2025 nominee Jessi Uribe and three-time Latin GRAMMY winner Alejandro Fernández on “Tu Maniquí,” under the record label Mano de Obra, and the cross-genre single “Vente Conmigo” featuring Noche de Brujas and the multiple Latin GRAMMY winner, Jorge Celedón.

“This alliance marks an important chapter for both companies as we unite to champion Latin American music on a global scale,” said Javier Fainzaig, President of FaroLatino. “By combining FaroLatino’s in-depth understanding of the Latin American music landscape with ADA’s international reach, we are building a strong support network for our artists, ensuring they have the resources and support needed to connect meaningfully with fans around the world.”

“We’re excited to partner with FaroLatino and help lead the charge on the global growth and recognition of the many diverse artists and genres that make up Latin music," added Cat Kreidich, President of ADA. "Together we'll ensure these incredible independent artists have new opportunities to share their art and take over the world." 

Renowned for its artist-centered approach, ADA supports independent talent with bespoke solutions to meet each artist or label’s unique needs. ADA’s offerings include digital marketing, catalog strategy, audience development, and more, equipping artists with the tools needed to succeed in a competitive global market. The company has seen recent successes in the Latin music space, partnering with Brazilian digital distributor Sua Música and Dallas-based Mexican music label Elegante Records, as well as landing a pair of Latin GRAMMY wins for El Plan (Best Tejano Music Album) and Rawayana (Best Pop Song) who also nabbed a GRAMMY nod for Best Latin Rock or Alternative Album.

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