Ex-Avex Executive Lucas Thomashow Announces New Label Venture SANA

07 December 2023 - Press release

Joint Venture with Santa Anna, Sony Music, and LISTEN TO THE KIDS

Former Avex SVP Lucas Thomashow today has announced SANA, a new label venture based out of Los Angeles. SANA will be a joint venture with artist and label services company Santa Anna, run and led by Todd Moscowitz and Lee L'Heureux, Sony Music, and independent record label LISTEN TO THE KIDS, founded by Conor Ambrose.  

As a boutique cutting edge music company, SANA will provide the ever-evolving and forward thinking services needed by developing artists in today’s digital era, accompanied with the power of a major label backing. SANA’s partnership with Santa Anna will enable distribution, marketing, and promotion across all aspects of the label. LISTEN TO THE KIDS’s A&R and marketing teams will work in close collaboration on SANA’s strategy and development of the label.

Lucas Thomashow says, "I'm extremely excited to be partnering with two amazing labels and teams. Conor and LISTEN TO THE KIDS are an innovative organization whose ideals align with SANA’s philosophy. Todd and Lee are building something very unique with Santa Ana, and their team is an inspiration by how they move quickly, and strategically.” 

Lucas Thomashow previously joined Avex as SVP, where he founded and built their front line label SELENE which signed and developed artists such as Sadie Jean and Austin George. Most notably, his work on Sadie Jean’s single ‘WYD Now?’ was recently certified as gold, notched hundreds of millions of streams.

Lucas also led strategy and operations at Avex, helping build out the S10 publishing joint venture that includes the signings of Jasper Harris, HARV, Shenseea. He worked strategically across Avex's $25 million venture fund, and contributed to the US development and marketing of Avex's girl group XG.T

Todd Moscowitz, Founder of Alamo Records, launched Santa Anna in January 2023 which is led by former Geffen Records General Manager Lee L'Heureux, now serving as current President of Alamo Records. Alamo has had several breakthroughs with artists on its roster such as Rod Wave, Lil Durk and blackbear.

Todd and Lee added, "Lucas has an entrepreneurial mindset and we're impressed with everything he has built at Avex. We're excited about partnering with SANA to bring the power behind the next generation of up and coming artists.”

LISTEN TO THE KIDS was launched in 2020 by Founder and CEO Conor Ambrose and announced a partnership with Santa Anna in January 2023. LISTEN TO THE KIDS’ previously signed artists include Yeat, Alexander 23, ericdoa and they currently manage Billboard Hot 100 writer/producer Omar Fedi. 

"Lucas's outside of the box thinking and original approach to the music industry makes him an incredible partner for us to build a new label”, Conor remarked.

With ambitious plans for SANA in 2024, founder Lucas Thomashow will expand into management and publishing under the new SANA music company, utilizing knowledge from breaking new artists and signing hit maker writers/producers via his previous work at Avex.