ESNS and Soundcharts announce EMERGE: AI-powered platform for European sync market

21 January 2024 - Press release

ESNS and Soundcharts proudly announce EMERGE, a ground-breaking AI project for the European music industry. The project was publicly announced today at the annual music conference and showcase festival ESNS (Eurosonic Noorderslag), the platform for emerging European music talent.

EMERGE is an AI-powered chat interface for sync professionals, linking European music with sync prospects such as film producers, advertising agencies, the gaming industry, and sync agents. It facilitates audio-visual professionals to find the perfect track to sync for their new production. EMERGE is developed by ESNS and Soundcharts, in close collaboration with ICMP, EBU, Impala, IMPF, and Europe in Synch. EMERGE will be EU-funded by Creative Innovation Lab.

Connecting the audio-visual sector with the music industry
ESNS and Soundcharts identify a gap connecting the audio-visual sector with the music sector in Europe, the so-called sync market. The sync markets are well developed in some European countries internally, while in others are lagging behind. Both of those, however, are missing worldwide visibility and representation; while Anglo-American tracks can access European markets in massive commercial campaigns, European musicians and tracks have rarely reached foreign markets in terms of sync.

Some of these issues are already being addressed. For example, Europe in Synch is making a great contribution to smaller emerging markets such as Estonia, Portugal, Hungary, Slovenia and Austria by presenting the publishing power to local musicians, educating them about the commercial possibilities and connecting them with domestic and European marketing agencies.

To contribute bridging this gap, ESNS and Soundcharts see the potential in technology, by bringing the European markets even closer together and to reflect the continent's creativity worldwide. The proposed technical solution is to develop a ground-breaking AI-powered chat interface that supports European music, linking it directly with possible sync customers such as TV producers, film producers, marketing agencies, gaming industry, sync agents. etc.

The proposed AI-powered search will be significantly different from any other AI currently on the market, as it would source its factual data directly from the metadata database of Soundcharts, one of the largest depositories of music data including airplay, streaming and social media. In addition to this depository, we would additionally add sources of track (song) data, such as: energy, mood, genre, emotional profile, instruments, vocals, segments, etc. characteristic to match the search criteria.

Roadmap to new technology
Following the public launch, ESNS and Soundcharts will regularly publish news on the developments of the AI via ESNS Radar news, keeping the interested audience updated.

During ESNS 2025 the AI will gain a soft/alpha launch and be offered to the ESNS delegate professionals to test it and provide feedback. The exclusive access to the tool will be open for a few months and used to attract attention and interest to it.

The full wide launch will occur in January during ESNS 2026, introducing the technology at the ESNS Conference with a wide press campaign that will continue the whole year.