Digital creative agency F That celebrate 5th anniversary and announce promotions

21 June 2024 - Press release

Digital creative agency F That are celebrating their 5th anniversary with the announcement of new hires and a duo of job promotions. 2024 looks set to be the agency’s biggest year to date with promotions across the team for Stella Foster who has recently been promoted to Head Of Creative Operations and for Shannon Conway who has been promoted to Senior Animator & Designer. Charlie Croft has also recently joined the team as a Senior Project Manager from her recent role at Amazon.

Founder and director Matt Pilcher says; "I couldn’t be happier with how our first five years have gone. We’re lucky enough to get to produce content for the most successful artists in the world on a daily basis. To be trusted to work with artists at the very top level is a massive compliment. Delivering all digital content for major album campaigns to the highest standards, all under one roof, has set us apart. This paired with the fact that we are an efficient and friendly team, is something I think that makes our clients value us. I can honestly say that I have a team full of next-level achieving staff that deliver on a daily basis. I’m very happy to have recently promoted Stella and Shannon who are vital to the agency’s success. It’s also great to welcome Charlie to the team. Celebrating our fifth anniversary feels like the start of an exciting new chapter. We've elevated our capabilities in nearly every aspect over the past few months, and I'm eager to see how far we can go in the next five years."

F That is a London-based digital creative agency producing content designed for impact. Founded in 2019 by Pilcher, F That has worked with some of the industry's biggest names, including Beyoncé, Ed Sheeran, Coldplay, Gorillaz, Doja Cat, Foo Fighters, Idles, Stormzy, BTS, De La Soul, Metallica, Billie Eilish, The Rolling Stones and Harry Styles, to name a few.

The company was born at Sony Music UK, where Matt previously worked in the 4th Floor Creative team. After figuring out innovative ways to gamify Instagram Stories for Tom Grennan and Sia, Matt knew he was onto something. The company has since expanded to a full team equipped with skills to tackle almost any digital content brief.  Recent work from the agency include AR filters, outdoor advertising, vertical content, lyric videos, digital marketing assets and feedbreakers amongst an array of other content.

Over the past five years, there have been many highlights including, producing Radiohead’s first ever AR filter, creating feedbreaker content for the Jurassic World Experience in London, designing bespoke Gorilliaz football kits that fans could access in the FIFA 23 game and producing an interactive game to promote Coldplay and BTS’ collaboration single ‘My Universe’.