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DICE named primary ticketing partner for Brighton’s historic CHALK venue and newly announced DUST venue



 

  • The multi-year partnership with CHALK forms part of DICE’s ambition to transform the fan experience and help support the diverse music scene in Brighton
  • Events now available at the iconic multi-purpose independent venue include Alvvays, Explosions in the Sky, Waxahatchee, Kevin Morby and Chelsea Wolfe
  • Fans will also be able to buy tickets to DUST, Brighton’s newest grassroots music from the creative team behind CHALK

  

DICE, the world’s largest independent ticketing platform, has been named as the primary ticketing partner for the venue management company Dead Melodies. Following a successful partnership with their MASH venue in Cambridge, the partnership has now expanded to include CHALK, Brighton’s historic music venue.

The renowned independent venue, located opposite the iconic Brighton Pier, hosts a wealth of live events for both established and emerging artists and has seen legendary performances from the likes of Self Esteem, Michael Kiwanuka, Big Thief, Fontaines D.C., Raye, Bicep, Snow Patrol, Yard Act, Architects, and Little Simz. 

In this multi-year partnership, fans will be able to use DICE’s fan-first platform to discover events and buy tickets for live music events at CHALK, whilst also benefiting from DICE’s transparent upfront pricing model.

It’s not just CHALK that will be pairing up with DICE. From the creative team behind CHALK comes Brighton’s newest grassroots music venue DUST, located in the basement below CHALK. Bringing the combined venue capacity to 1,100, DUST has previously hosted exciting up-and-coming acts like Hotwax, FatDog, and Haley Blais, with a packed upcoming slate of acts already scheduled for 2024.

Shows now available at CHALK and DUST on the DICE app include Pupil Slicer (11 April), Alvvays (27 June), Kevin Morby (1 July), Sweet Pill (5 July), Waxahatchee (24 July), Explosions in the Sky (16 August), and Chelsea Wolfe (1 November).

DICE is on a mission to bring a better and fairer ticketing experience to fans. This partnership builds on DICE’s growing presence in Brighton - with Patterns and Resident Music already on the roster - as well as its continued global expansion. In 2023, DICE signed a wave of new venues, including Alexandra Palace, Outernet, and New Century, and entered new markets and cities in Scotland and Liverpool in the UK, and Texas and Canada across the pond. Overall, DICE saw a 23% increase in artists, 27% increase in venues, and 10% increase in promoters using the app to sell their tickets. 

Lewis Wilde, Head of Music (UK) at DICE, said: “CHALK is an iconic and integral part of Brighton’s vibrant music scene. At DICE, we’re all about getting fans out more and making sure they have easy access to the best nights out. So, we’re thrilled to be partnering with the team at Dead Melodies to help bring more unmissable experiences to the already diverse and unique programme of events at both CHALK and DUST.”

Alex Murray, Director at Dead Melodies, added: “It’s vital that our ticketing partner has the same goals and vision for the future as we do. DICE’s values completely align with ours, and we’re delighted to further expand our working relationship with them. With the live events industry constantly evolving, we must continue to plan for the future to ensure our local scene not only survives, but truly thrives. We’re excited at the prospect of what we can achieve together to help connect fans and artists at both CHALK and DUST's brilliant slate of upcoming shows."

DICE is on a mission to make the experience for fans fairer
Since its launch in 2014, DICE has changed how fans discover and attend events all over the world. Its easy-to-use app locks tickets to smartphones, eliminating ticket touts while ensuring fair and transparent pricing. DICE also offers a Waiting List which gets activated when a show sells out. This gives fans the chance to enjoy events at a fair price without engaging in secondary resales, whilst helping artists and venues like CHALK and DUST to benefit from hosting sold out events.

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