DICE launches in Liverpool as exclusive ticketing partner to state-of-the-art venue CONTENT

21 February 2023 - Press release

 

• DICE will be the exclusive ticketing partner for CONTENT's live music shows, including its first programming announcement, Unknown Mortal Orchestra on Tuesday 20th June
• The partnership marks DICE's arrival in Liverpool, with more fans now able to use DICE's platform to discover the best events and buy tickets at a fair price, protecting them from secondary resales

 

DICE, the live event discovery platform and world's largest independent music ticketing company, launches in Liverpool as the exclusive ticketing partner to CONTENT, an innovative venue in the Cains Brewery Village. ­­­

As DICE's first exclusive ticketing partnership with a venue in the city, this multi-year deal cements DICE's arrival in Liverpool, one of the UK's major cultural and music hubs. 

Tickets go on-sale at 10am on Friday for CONTENT's first live show on DICE, New Zealand-based psychedelic rock band Unknown Mortal Orchestra, who will be performing on 20th June following the release of their forthcoming album, "V". Reminder sign-ups for Unknown Mortal Orchestra will start from today, ahead of tickets going on sale. The venue will also host the massively popular Liverpool Disco Festival, which revealed it will move to CONTENT for its 10^th anniversary edition on 19th August.

For CONTENT's sold-out Eurovision Final watch-a-along, taking place on 13th May, fans can also sign up to the DICE Waiting List which gives fans the chance to enjoy events at a fair price without engaging in secondary resales. Further programming will be announced soon, with DICE supporting CONTENT to create a line up of exciting live shows with renowned artists and performers. Fans can follow the venue on DICE to be alerted about upcoming shows. 

CONTENT is an innovative and purpose-built events space constructed from sustainable repurposed materials including shipping containers, and is also home to Liverpool's magic and mayhem-infused Bongo's Bingo nights. The state-of-the-art venue has cleverly designed partitioning and bar configurations to allow a rolling capacity of 700, 1000, 1300 or 1600 fans, offering a truly versatile space suiting a range of touring artists. Major investment into the venue's production includes a bespoke Adlib Audio sound system, an extensive lights and FX package, three LED video screens behind the stage and a large main bar. 

DICE is on a mission to create a fairer ticketing experience for fans, venues and artists in Liverpool and beyond. DICE has rapidly expanded across the country, with over 10,000 events in cities such as London, Brighton, Bristol and Manchester. DICE signed a wave of new iconic venues last year, including New Century in Manchester and Outernet, the largest live events venue to be built in the centre of London since the 1940s. 

Sophie Doherty, Director of Music Partnerships at DICE said: "Liverpool has a legendary music and cultural scene, and CONTENT is one of the most impressive new venues to open in the city in recent years. We're excited to grow DICE's presence in Liverpool and help fans to get out more, experience the great shows that CONTENT has in store, and bring a fairer ticketing experience to everyone, whether that's fans, venues or artists on DICE." 

Mike Deane, Head of Music at CONTENT said: "We are thrilled to be launching this amazing venue's live music programme and announcing this exciting partnership with DICE. I've been able to work together with DICE on some seriously innovative campaigns across their UK & International teams in recent years and the opportunity for the venue to partner with them on such a level as they launch in Liverpool was a no-brainer. 

"Both CONTENT and DICE are all about progression, audience & fan experience, and high level technology in live events, and bringing the two together feels a very exciting moment for Liverpool's gig goers. Some of the most iconic and state-of-the-art venues in the country are on the DICE portfolio, and CONTENT feels like it fits perfectly alongside this esteemed list of UK venues. The team behind CONTENT are behind some of the biggest ticket selling campaigns in the UK, and the investment that's gone into the production at the venue makes this a truly exciting new player. We fully believe DICE and their commitment to the venue will help us achieve our ambitions over this wonderful multi-year partnership."

DICE is on a mission to create a better ticketing experience

Since its launch in 2014, DICE has changed how fans discover and attend events all over the world. Its easy-to-use app locks tickets to smartphones, eliminating ticket touts while ensuring fair and transparent pricing. DICE also offers a Waiting List which gets activated when a show sells out. This gives fans the chance to enjoy events at a fair price without engaging in secondary resales, whilst helping artists and venues like CONTENT to benefit from hosting sold out events.

 

DICE makes it easy to discover the best events in Liverpool

As part of its mission to get fans out more, DICE will work alongside CONTENT to ensure fans can discover the very best live events happening in Liverpool. DICE is known for making quick and seamless connections, with innovative features like the Discovery tool, which recommends personalised events and suggested shows for friends to enjoy together. The feature utilises algorithms as well as Spotify and Apple Music integration to learn what each fan loves. As a result, over 40% of DICE's sales come via Discovery.