DICE Launches In Canada, Continues Momentum Across North America

19 October 2023 - Press release

DICE, the world’s largest independent music ticketing platform, launches in Toronto today marking its debut in Canada and furthering its expansion across North America. This launch comes with the announcement of exclusive deals with renowned partners, including Collective Concerts, Transmit Presents, The Garrison, Baby G, Not Dead Yet, Soluna, Prepare the Ground, South Paw, and more.

DICE is reshaping the ticketing industry for fans, artists, and venues by breaking down the barriers that get in the way of a good time, such as unfair pricing, hidden fees, and ticket profiteers. With new partners like Collective Concerts – Toronto’s largest independent concert promoter that has worked with a notable roster of artists like Mitski, Japanese Breakfast, Fleet Foxes, Slowdive, Unknown Mortal Orchestra, Big Thief, Broken Social Scene, Faye Webster, and more – DICE is making it easier for Canadian fans to discover and experience more of the shows they love.

“Toronto is the perfect stage for DICE’s Canadian debut,” said DICE President Russ Tannen. “With our new partners, we can bring fans in Canada the shows they love with an easy, innovative, and transparent ticketing experience that was designed for them.”

“Collective Concerts is excited to partner with DICE as they expand into the Canadian market. Their commitment to fans, tech-forward approach, and love for independent music and culture made us an undeniable match.” shared Collective Concerts.

DICE also announces Dave Lock, Director of Venue & Promoter Partnerships, as its first Canadian hire. Dave has over 15 years of experience working through the music industry in Toronto and will be instrumental in navigating DICE’s growth.

“After my introductory meeting with the DICE team, the first thing I thought was how much I wish we had DICE when I was going to shows in Toronto growing up. Their fan-first app and discovery features are game changers that almost every promoter and venue owner I've worked with over the past 15 years have been asking for,” said Dave Lock, DICE’s Director of Venue & Promoter Partnerships in Canada. “I’m thrilled to be leading DICE’s expansion into Canada and can't wait to see how this transforms an industry that has been in desperate need of innovation.”

DICE first arrived in North America in 2019, quickly scaling into key markets across the US including New York City and Los Angeles. This exciting entry into Toronto will allow the entire live event ecosystem in Canada to benefit from DICE’s seamless and transparent digital ticketing model. The platform’s advanced mobile technology securely locks tickets to smartphones and offers fan-friendly features such as upfront, all-in pricing and an innovative Waiting List designed to protect fans from secondary resale. Fans can also sync their Apple Music or Spotify libraries with the app, and through a unique discovery algorithm, receive personalized event recommendations. DICE’s new Groups feature makes it easier for fans to coordinate going out with friends.

In August, DICE raised a $65M funding round led by MUSIC. This funding helps accelerate DICE’s geographical expansion in North America and across the globe. Today’s debut in Canada also follows Scotland, Liverpool, and Miami as newer regions for DICE, in addition to landmark deals in Europe with institutions like Alexandra Palace and recent renewals with Troxy, amongst others.

To discover more live events across North America, download the DICE app.