Deezer appoints Nigel Harding as its new VP of Artist Marketing

04 April 2019 - Press release

Deezer, the global music streaming service, has appointed Nigel Harding as its new VP of Artist Marketing.

Nigel will lead Deezer’s Artist Marketing team and help artists, labels and managers grow their fan bases and reach new listeners. In his role, Nigel will work with the Artist Marketing team to develop special campaigns and projects that appeal to users around the world to help drive the business further. This includes the successful annual Deezer NEXT program that helps emerging artists take the next step in their careers.

Nigel brings over 20 years of music industry experience and joins from Sony’s Nothing Else Matters Records, where he held the position of Co-Director. In this role, Nigel focused on label management and A&R for dance music. Prior to this, his experience included artist promotion and national radio programming. Nigel also spent two years on playlisting strategy for Apple Music and over nine years at the BBC, where he supervised Radio 1’s mainstream music output and booked acts for Live Lounge and Big Weekend.

Alexander Holland, Deezer’s Chief Content and Product Officer commented: “Helping talented artists reach new and bigger audiences is one of the most rewarding things we can do as a streaming service. I look forward to working closely with Nigel to build on the wide range of creative marketing activations we’ve done with artists so far and to continue building Deezer’s standing with artists all over the world.”