Creed Media appoints Christian Birch-Jensen as first Chief Strategy Officer

18 October 2023 - Press release

Birch-Jensen joins the company from TikTok as Creed plans for major growth and expansion following opening of US office

Creed Media, one of the most influential digital marketing agencies currently operating who advise the music and live events industry as well as the TV and movie business and major brands on how to reach and communicate with Gen Z have today announced the appointment of their first Chief Strategy Officer, Christian Birch-Jensen. He will report directly to Creed’s founder and CEO Timothy Collins.

Creed have created and driven over 7000 successful campaigns and 15 billon engagements in the five years since launch with some of the world’s biggest global artists including Ed Sheeran, Post Malone, Beyoncé, Tiesto, Miley Cyrus, Dua Lipa, Central Cee, Ice Spice, Meghan Trainor, Tyla, Burna Boy, U2, David Guetta, Fred Again and many more.

2024 is set to be a year of transformation and growth for the company. Christian’s role in the senior team has been put in place to support Creed as the company embarks on the next stage of its journey. He previously served as part of both TikTok’s European strategy team and the senior executive team at TikTok Nordics where he led on go to market strategy, talent and revenue planning and organizational development. 

As well as his time at TikTok, Christian’s background in strategy setting and delivery
saw him work as a Management Consultant at Mckinsey & Company for four years. He worked across industries with organisations in varying stages of growth with a particular focus on growth strategy and digital business building.

Christian Birch-Jensen said “Creed consists of an amazing team that grew up with the formats and the audience that have, and will continue too, disrupt media globally. Over the years, Creed has led the market in helping clients reach their goals in an ever evolving media environment and I am thrilled to joining them in this next part of the journey.”

Timothy Collins, CEO and Founder Creed Media said, “Christian’s track record speaks for itself and I can’t wait to work with him as Creed continues to grow and deliver even more innovative and impactful work for our clients.”

In addition, Creed has promoted Alex Falck and Sanu Hariharan formerly Co-Heads of Music Partnership. They have had their roles expanded to cover all of Creed's divisions across Music, Live & Touring, Tech and Movies and TV Series. They become co-Heads of Commercial Partnerships. Finally, Camilla Larsson is promoted from Head of Entertainment Operations to overall Head of Operations.

Advising on everything from the right language to use and working across all digital channels Creed has grown from two friends with a plan and an idea to an 80 strong company with offices in Sweden, London and New York. Clients include Universal, Warner, Sony, Spotify and promoters including Live Nation. Creed is headed up by founder and CEO Timothy Collins. His and the teams creative, collaborative and inclusive entrepreneurial style embodies Gen Z values.