Creed Media appoints Christian Birch-Jensen as CEO to further drive Creed growth plans

05 March 2024 - Press release

Creed Media, one of the most influential Gen Z digital marketing agencies has today announced the appointment of their new CEO Christian Birch-Jensen with the role effective immediately. Founder Timothy Collins remains on the board and will be operating in a business development role focusing on product and partnerships.

Creed has created and driven over 7000 successful campaigns and +30 billion engagements in the five years since launch with some of the world’s biggest global artists including Ed Sheeran, Post Malone, Beyoncé, Tiesto, Miley Cyrus, Dua Lipa, Central Cee, Ice Spice, Meghan Trainor, Tyla, Burna Boy, U2, David Guetta, Fred Again and many more. In addition to music Creed works across the TV and movie industries as well as advising major brands.

2024 is set to be a year of continued expansion for the company, and with his background in growth strategy and digital business building, Christian’s leadership and skill set comes at exactly the right time for the company.

Since late 2023, Christian served as Creed's Chief Strategy Officer, establishing its strategic direction. Previously he served as part of both TikTok’s European strategy team and the senior executive team at TikTok Nordics, where he led the go to market strategy. As well as his time at TikTok, Christian’s background in strategy setting and delivery saw him work as a Management Consultant at McKinsey & Company.

Christian Birch-Jensen said “I am grateful for the trust placed in me to support Creed on its continued journey. There is significant growth potential ahead for Creed, driven by product innovation and extending our “magic” to empower more organizations worldwide to achieve their business objectives. Creed is in a perfect position to leverage the wave of digitization that is impacting the marketing industry.  I am incredibly excited to help the exceptional talent within Creed reach new heights - their creativity, understanding of the zeitgeist, and dedication to create customer value inspires me every day.”

Timothy Collins said, “Appointing Christian as CEO marks a pivotal moment for Creed Media as we embark on our next growth phase. His vision aligns with our goals, ensuring our continued innovation and leadership in Gen Z marketing. This change allows me to deepen our focus on strategic partnerships and innovation. I’m excited for what the future holds under Christian’s leadership, confident that together, we’ll keep setting new benchmarks for success.”

Advising on everything from the right language to use and working across all digital channels Creed has grown from two friends with a plan and an idea to an 80 strong company with offices in Sweden, London and New York. Clients include Universal, Warner, Sony, Spotify and promoters including Live Nation.