Coldplay Launches Exclusive TikTok 'MOON MUSiC' In-App Experience
04 October 2024 - Press releaseInteract with dedicated 'MOON MUSiC' content, unlock exclusive features and effects and be selected for Fan Spotlight activation
TikTok and Coldplay are proud to celebrate the landing of the highly anticipated album, 'MOON MUSiC', with an exclusive in-app interactive experience available now on TikTok. The experience will engage fans across the globe, offering a unique, fan-centric initiative where users can explore content from the band, shop for exclusive merch on TikTok Shop (US only) and earn a Coldplay-themed profile frame.
To access the experience, fans can search 'Coldplay', 'MOON MUSiC' or interact with the video anchor featured alongside Coldplay's (@coldplay) content. Fans will be able to enjoy exclusive content whilst completing four tasks, which include using the 'Add to Music App' feature to add Coldplay's new single 'ALL MY LOVE' to the streaming app of their choice, Liking and Commenting on Coldplay's exclusive video and creating a video using the song to earn the Coldplay profile frame.
Coldplay fans can also take their engagement to another planet by tagging their videos featuring the new music with the '#MoonMusic' hashtag for a chance at being featured in the official Fan Spotlight carousel.
With 6.4 million followers on TikTok, the 'MOON MUSiC' experience builds on the immense popularity of Coldplay’s music on the platform. The bands' countless hits have sparked numerous trends including 'Yellow' (3.3 million video creations) where users created nostalgic and visually appealing montages, capturing dreamy and sentimental vibes. 'Viva La Vida' (2 million video creations) where fans showcase personal transformations and 'A Sky Full of Stars' (1.7 million video creations) saw the community getting creative with night time sky scenes, conveying a sense of wonder and appreciation for the universe.
The 'MOON MUSiC' experience on TikTok follows Coldplay's recent surprise performance on Grafton Street in Dublin, Ireland, performing 'We Pray' alongside Little Simz, Burna Boy, Elyanna and TINI, recorded for TikTok. The performance delighted fans ahead of their sold-out shows at Croke Park, creating more unforgettable moments for their audience both on and off platform.
Alice Razack, Music Partnerships Manager at TikTok said, "We are delighted to partner with Coldplay to celebrate the launch of their highly anticipated album 'MOON MUSiC'. As one of the most influential and iconic bands to emerge from the UK, Coldplay has continually pushed creative boundaries with enormous support from the global TikTok community. They continue to inspire fans worldwide and we are proud to support them with this interactive experience, offering a unique way for their global fanbase to engage with their music and connect with each other. We can't wait to see the excitement and creativity this experience will ignite on the platform."
Coldplay fans can head to TikTok and search #moonmusic to take part in the interactive experience, unlock exclusive content and get access to the 'Moon Music' profile frame.
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