Coca-Cola and KOKO join forces to deliver an unparalleled 360-degree platform, amplifying emerging artists to a global stage

07 February 2025 - Press release

A new, class-leading Coca-Cola Recording Studio backstage at KOKO enables artists to create, record and perform, all in one building  

A new Coca-Cola Box in the iconic KOKO theatre will provide music fans exclusive access to live performances from their favourite artists 

 

 

Coca-Cola and KOKO, London's iconic entertainment venue, today announced a new partnership to champion the freshest musical talent globally, in KOKO's one-of-a-kind building. KOKO has a long history supporting artists at the very beginning of their career and Coca-Cola has a rich heritage of shaping culture by supporting emerging talent. 

The collaboration features a new, class-leading Coca-Cola Recording Studio situated within the stunningly designed House of KOKO, adjoining its beautiful Penthouse, and an exclusive Coca-Cola Box in KOKO Theatre, providing exciting new opportunities for both artists and fans. 

The Coca-Cola Recording Studio, opening on March 10th 2025, will serve as a full-time creative home for up-and-coming artists, offering free studio time and resources through a bespoke programme. Select artists will also be invited to perform on one of KOKO's many stages, creating a unique ecosystem in KOKO's multi-faceted building, designed to help artists develop during the early stage of their careers.  

Alongside, KOKO aims to provide something unique to new musicians, drawing upon its network and community of some of the finest artists, musicians and film makers in the building to create valuable opportunities for the artists amongst House of KOKO's creative membership community.  

Coca-Cola and KOKO will collaborate with art schools, record labels, management companies and creative organisations globally to identify and support new artists from diverse backgrounds. The studio and connecting Penthouse will also host songwriter sessions, listening parties, and exclusive music moments for music fans, with sign-ups and content available on the Coca-Cola app. 

Joshua Burke, Global Head of Music & Culture Marketing at The Coca-Cola Company said: "At Coca-Cola, we've always believed in the power of music to inspire and connect people. With the launch of our new partnership with KOKO, we are proud to amplify the voices of emerging talent, giving them a space to go from studio to the stage all in one iconic location.  We are honoured to be a partner in their wider legacy and to be able to provide a platform to support the next generation of groundbreaking artists".  

The Coca-Cola Box in KOKO's beautifully restored Victorian theatre in Camden will offer fans a chance to win an elevated concert experience. Accessible now through the Coca-Cola app, the box provides queue jump access, premium viewing, and immersive Coca-Cola experiences for KOKO's 250+ annual live music and electronic shows. 

Seb Croft, MD KOKO Studios said: "As a long-standing, independent venue, KOKO has always taken risks, supporting new talent because we believe in them even when others may not. This partnership with the iconic Coca-Cola brand is particularly rewarding, as it enables us to help artists in a way that we have never done before. Having such a dynamic platform in one building, where artists can create, record and perform will allow an exciting new era of creativity for KOKO"  
 

For more information visit this link and download the Cola-Cola App.