Calvin Harris is TikTok UK's next #ElectronicMusic featured artist

06 April 2023 - Press release

 

We are incredibly excited to announce that Calvin Harris is TikTok UK's #ElectronicMusic featured artist for April!

As Calvin Harris' new single 'Miracle' with Ellie Goulding trends towards the #1 spot in the UK Official Charts, we're proud to partner with the Grammy award-winning & multi-platinum selling DJ producer to be our next #ElectronicMusic featured artist.

Speaking on being TikTok UK's featured artist, Calvin Harris said: “It feels like a very creative time within electronic music right now and TikTok is playing a huge part in how this music is shared and created.  I’m really enjoying posting my songs and experiences on TikTok, connecting with people who might be fans of my music and using it to provide an insight into what inspires them to create themselves.”

Calvin Harris is already at the forefront of #ElectronicMusic, regularly using the hashtag to interact with his 1.1 million fans on the platform. The anticipated single has already racked up 24.8k video creations in-app along with millions of video views.

In January this year, Calvin performed a special immersive concert experience on TikTok and PICO, The Calvin Harris Experience, a concert where fans experienced Calvin's virtual universe, which featured audio-reactive visuals in a nature-inspired luminous world. Performing as a virtual avatar, fans from around the world partied to Calvin’s packed setlist and worldwide hits from the comfort of their homes.

The acclaimed DJ and producer posted his first video in May last year, where he broke down the creation of his track “Potion,”featuring Dua Lipa and it was a hit with the community, garnering over 4 million views. His music has also been the soundtrack to multiple trends on the platform, garnering millions of creations. “The Weekend - Funk Wav Remix,” Calvin’s fresh take on SZA’s 2017 track has over 5.5 million creations, and “Feels” ft. Pharrell, Katy Perry and Big Sean has 1.8 million. 

In 2022, we announced #ElectronicMusic as our latest genre campaign to be placed centre stage on TikTok UK. Over the years, we've hosted LIVEs from the legendary Bicep and Disclosure, as well as special playlists from Carl Cox and TSHA. We've also had the likes of Shygirl, Venbee, Bicep, Nia Archives and piri & tommy front the campaign.

Make sure to follow @calvinharris & #ElectronicMusic and keep getting creative with 'Miracle' on TikTok!