BPI Innovation Podcast - The role of trade bodies in driving innovation

25 October 2024 - Press release

Right place, Right Time, Right Questions: the role of trade bodies in driving innovation

BPI CEO Dr. Jo Twist OBE and BPI Chair YolanDa Brown OBE DL in conversation

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Building on its recent innovation-led initiatives, including its groundbreaking Grow Music partnership with London & Partners announced in July, the BPI is now airing the sixth and final episode in its first series of BPI Innovation Podcasts.

In this concluding edition titled Right Place, Right Time, Right Questions: The Role of Trade Bodies in Driving Innovation, BPI Innovation Managerr, Amalie Briden invites BPI Chief Executive, Dr. Jo Twist OBE, and artist, educationalist, entrepreneur and BPI Chair, YolanDa Brown OBE DL, to the studio to explore their thoughts on innovation in the recorded music industry and how the BPI is supporting this.

Covering a breadth of discussion points, including what the term innovation actually means in the context of the music industry, the role that technologies play in creating 'shiny new' human experiences, the growing impact of AI, women in leadership roles, and the crucial shaping of creative education by the recorded music sector, this episode is all about how important it is to be asking the right questions and at the right time, in order to help protect, reflect and enable meaningful change to take place.

Airing fortnightly from alternate Thursdays, the BPI Innovation Podcast spotlights the most interesting, innovative ideas being developed across the music industry today. They will look to highlight exciting new technologies that are powering or are being powered by music and by the innovative record labels and start-ups collaborating successfully to shape the future of our industry.

Hosted by BPI's Innovation Manager, Amalie Briden, and produced by the BPI's Laura Bower, each episode explores a key issue – and the opportunities or challenges that come with this.  It will bring together record label executives and start-up founders, drawn from across the BPI's community of members and partners, to explore their unique perspectives. 

The BPI Innovation Podcast series is designed for anyone working in, or interested in the recorded music industry and the tech start-ups and scale-ups that are shaping meaningful change in how we discover, consume and engage with music.  Listeners can tune in to hear case-studies and real-world examples of how innovation is blossoming in the music industry, and so better understand the types of partnerships that are flourishing between labels and start-ups.